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Global Manufacturing Enterprise

Explore how a global company replaced a long-standing in-house ecommerce system with a composable platform supporting regional commerce requirements, centralized governance, and a dedicated deployment for China.

18+ months
structured multi-workstream delivery
50+
Virto modules deployed and customized
Hundreds
of internal users supported
Global + China
multi-region commerce architecture

Key Achievement

The company established a single global commerce foundation with Virto Commerce, supporting regional storefronts and business rules while meeting China-specific performance, network, and regulatory requirements through a dedicated deployment.
“
From the start, our goal wasn't to build separate ecommerce platforms for different regions. We needed a single global digital foundation that could scale across all our operations, including China, while still respecting local requirements.
Senior Ecommerce Leader
Senior Ecommerce LeaderGlobal Manufacturer

Challenge

The organization's internally developed ecommerce platform had supported the business for more than a decade, but maintaining and extending it required increasing effort. New functionality took longer to deliver, mobile capabilities were limited, and content-rich product experiences were difficult to manage at global scale.

The three strategic priorities for the transformation were:

  • Replace the legacy system with a modern, externally supported platform

  • Preserve regional business logic without creating separate commerce platforms

  • Improve content delivery, mobile usability, and enterprise system integration

Solution

Virto Commerce became the transactional and integration foundation for a composable architecture designed to support global operations and local market requirements.

  • Composable commerce core: Virto Commerce provides shared transactional capabilities, centralized governance, and consistent integration patterns across regional storefronts.

  • Global and China deployment: Virto Cloud supports multi-region infrastructure, including a dedicated China deployment designed around local performance, network, and regulatory requirements.

  • Independent content delivery: A headless CMS architecture allows content and frontend experiences to evolve without destabilizing core transactional logic.

  • Internal operational tools: Custom applications built with VC Shell allow internal teams to manage orders, product availability, and specialized workflows within the same governed platform.

Result

The company replaced its long-standing legacy platform while preserving established workflows, rich content, and familiar experiences for hundreds of internal users.

The new architecture also reduced pressure on internal support teams, made content updates easier, and enabled regional storefronts to evolve while relying on a shared commerce foundation.

china-case
18+ months structured delivery across parallel workstreams
50+ Virto modules deployed and customized
Hundreds of internal users supported through the transition
2-week hypercare following the final production launch

Business Benefits from a Composable Global Foundation

  • Less maintenance pressure on internal engineering teams
  • Faster and simpler content updates
  • Regional flexibility without separate commerce platforms
  • Lower deployment and operational risk
  • Integrated tools for internal teams
  • Scalable foundation for future customer-facing capabilities

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