Notions Marketing Cuts Order Time from Hours to Minutes

Discover how Notions Marketing, a leading international arts and crafts supplies distributor, replaced a rigid legacy ecommerce platform with Virto’s composable B2B self-service portal.

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Notions Marketing x Virto Commerce in Numbers

~5 min

order time (down from 2–4 hours)

90%+

existing features preserved

20+

Virto module extensions built

24/7

self-service ordering

THE CHALLENGE

A Legacy Platform That Couldn't Keep Pace with B2B Wholesale Complexity

Notions Marketing's legacy platform was built for a simpler era of B2B wholesale. As the business grew in catalog size, customer base, and operational complexity, four structural gaps became critical blockers to further growth.

The Challenges Notions Marketing Needed to Solve

Rigid legacy architecture

No support for multi-site expansion, dynamic catalog personalization, or modern integrations.

Manual order processing

Customers placed orders online, but pricing confirmation, payment processing, and ERP entry all required manual intervention from the Notions team.

Poor search and discovery

Basic keyword matching failed to surface relevant products for wholesale buyers.

Complex restrictions without dynamic enforcement

Country-based product restrictions, user group access levels, and account-level catalog views were communicated manually by sales teams rather than enforced on the storefront.

Discover how Notions Marketing future-proofed its B2B commerce operations with Virto Commerce

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THE SOLUTION

A Composable Self-Service Portal Built for Real-World Wholesale Operations

Notions Marketing selected Virto Commerce — implemented by Luminos Labs — after confirming out-of-the-box coverage of over 90% of their existing feature set. The solution encompasses 20+ targeted module extensions across Orders, Search, Pricing, Customer, and Inventory domains, all isolated from Virto's core so platform updates never break customizations.

Modular Architecture for Targeted Extensions

Virto's composable architecture allowed Luminos Labs to build targeted extensions across key domains without monolithic rebuilds — keeping customizations cleanly separated from the platform core.

90%+ Out-of-the-Box Feature Coverage

Notions Marketing migrated with confidence, knowing that the vast majority of capabilities their team and customers relied on were available natively — reducing custom build scope and migration risk.

Ready for B2C and Multi-Site Expansion

The composable foundation positions Notions Marketing to extend into B2C or launch additional sites without replatforming — protecting the investment for future growth.

THE RESULT

A Future-Proof B2B Portal That Automates Ordering, Eliminates Manual Work, and Opens New Channels

1. Order Time Reduced from Hours to Minutes

Wholesale buyers can now complete orders in approximately 5 minutes — down from 2–4 hours — thanks to automated pricing, one-step checkout, and self-service account management.

2. 90%+ of Legacy Features Preserved Through Migration

The platform transition was completed without losing the capabilities Notions Marketing's customers and operations team depended on, ensuring continuity and stakeholder confidence.

3. Manual Pricing Errors Eliminated

Contract-based pricing is now auto-applied at the catalog level, removing a key source of order delays and rework that previously required manual intervention.

4. Seasonal Restocking Reduced to Minutes

Purchased before' filters and saved lists allow wholesale buyers to quickly repeat large orders — critical for retailers managing seasonal inventory cycles.

A Few Words From Our Client

Virto wasn't just a technology vendor for us, they were a true partner throughout the entire transformation. Many platforms say they value customer feedback, but Virto genuinely listened and acted on it.

Paula Patterson, Strategic Projects Manager

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See how Notions Marketing and Virto Commerce built a scalable, composable B2B portal tailored to the real-world demands of wholesale distribution.

Detailed architecture overview of the 20+ module extensions

Real-world results: order time, feature preservation, and operational outcomes

Direct insights from the Notions Marketing and Luminos Labs teams

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