Klaviyo x Virto Commerce
B2B and B2C commerce teams that want to send buyer behavior, order activity, and product data to Klaviyo for lifecycle marketing and automation need that data flowing reliably out of their commerce platform. Virto Commerce exposes that data through its APIs, so it can feed into Klaviyo’s platform through an API-based integration built on Virto’s open architecture.
About Klaviyo
Klaviyo is a marketing automation platform built around customer data, combining email, SMS, and push notifications with segmentation, behavioral triggers, and predictive analytics. It is designed to pull data from ecommerce platforms and tech stacks into a single customer view, then use that data to drive personalized, automated marketing. Klaviyo supports custom integrations with any ecommerce platform through its APIs — covering customer data, website activity, order events, and product catalog data — for businesses whose platform is not covered by a pre-built connector.
How Virto Integrates with Klaviyo
Virto Commerce connects to Klaviyo through an API-based integration, sending commerce data from Virto’s order workflows, customer profiles, and product catalog into Klaviyo’s platform. Klaviyo’s open API approach supports this for any ecommerce platform, and Virto’s API-first architecture makes the connection straightforward to build.
The integration approach generally covers:
- Sending customer profile data from Virto to Klaviyo — name, email, account details, and other profile attributes
- Tracking order activity — order placed, order fulfilled, order cancelled — as events in Klaviyo triggered by Virto’s order workflows
- Tracking website activity — product views, cart additions, checkout starts — from Virto’s storefront through Klaviyo’s JavaScript tracking
- Syncing product catalog data from Virto to Klaviyo to enable product blocks in email and SMS campaigns
- Sending historical order data to Klaviyo to improve segmentation and predictive analytics accuracy from day one
Note: This integration is built through Virto and Klaviyo’s APIs rather than a packaged module. Speak with a solution partner to scope the right approach for your implementation.
Implementation Approach
Virto Commerce integrates with enterprise systems through a combination of APIs, middleware, and integration accelerators — designed to reduce implementation effort while preserving the flexibility that enterprise-specific workflows require.
Key considerations: which data types need to flow from Virto to Klaviyo (customer data, order events, product catalog, website activity), whether historical order data needs to be sent on setup, and how storefront activity tracking will be implemented alongside server-side event tracking.
Use Cases
Triggering lifecycle marketing from real order events
Marketing teams that want to send post-purchase emails, abandoned-cart reminders, or reorder prompts need those triggers to fire based on actual order events in Virto. An API-based integration sends those events from Virto’s order workflows to Klaviyo as they happen.
Lifecycle emails and SMS fire at the right moment based on real order data, without marketing teams manually pulling order reports or exporting lists.
Segmenting buyers based on purchase history and behavior
B2B and B2C marketing teams that want to segment buyers by purchase frequency, order value, product category, or account type need that commerce data available in Klaviyo. Virto’s order and customer data feeds into Klaviyo’s segmentation engine through the integration.
Marketing teams build segments from actual commerce behavior, running targeted campaigns without relying on manually maintained lists.
Personalizing email content with real product data
Teams that want to include product recommendations or specific catalog items in emails need their product catalog available in Klaviyo. Syncing Virto’s catalog data to Klaviyo enables product blocks in email campaigns.
Emails include accurate, up-to-date product information pulled directly from Virto’s catalog, without manual copy-paste or static image-based workarounds.