Personalized Selling Tools

In B2B commerce, sales reps need more than CRM access — they need the ability to manage multiple client storefronts, enforce customer-specific pricing and catalogs, and act on behalf of buyers when needed. 

Virto Commerce delivers these capabilities out of the box with powerful tools like Multi-Account Management, Organization-Specific Views, Dynamic Pricing, and Sales Impersonation, empowering your team to deliver personalized service, faster and at scale. 

Sales reps often manage dozens of client accounts, each with different pricing, catalogs, and business rules. Manual workflows lead to errors and slow response times. 

Virto’s multi-account management lets reps: 

• See their entire customer portfolio from one dashboard 

• Deliver a personalized ecommerce experience for each client with the right catalog, pricing, and branding 

• Switch between accounts instantly, no login required

In B2B, every organization has its own structure. Two clients may use the same platform, but need to see completely different products, prices, and users. 

Virto enables: 

• Segmented views by organization: order history, addresses, users, and more 

• Catalogs that adjust based on contracts and business rules 

• Clean data separation for compliance and clarity 

This is one of the clearest B2B personalization examples: a shared platform delivering unique experiences for each organization without extra development effort.

Static catalogs and pricing don’t reflect the realities of B2B. Buyers expect personalized product access, live pricing, and tailored offers. 

With Virto, you can: 

• Display only the products available to that customer 

• Show promotional messages dynamically, no manual tagging 

• Apply contract-specific pricing, volume discounts, and terms 

This enables real-time B2B ecommerce personalization, improving buyer confidence, accuracy, and conversion rates. 

When buyers need help placing an order, they expect speed and accuracy, not back-and-forth. 

With Virto, sales reps can: 

• Select a customer and impersonate a specific user 

• Place orders, update data, or assist during live calls 

• All actions are securely logged for audit trails 

This is a practical B2B personalization example: the rep delivers a seamless, user-level experience, acting on behalf of the customer to reduce friction and increase satisfaction. 

1. A vendor marketplace customizes product visibility by vertical; each buyer sees a unique catalog. 
2. A sales rep walks a customer through checkout on a call using impersonation, completing the order in minutes. 
3. A distributor manages hundreds of clients with dynamic pricing and contract-specific rules.

• Scalable account coverage: Serve dozens of clients with full personalization 
   
• Consistency & compliance: Enforce pricing and rules per organization
   
• Personalized selling at scale: Tailored content, catalogs, and offers per customer 
   
• Sales agility: Reps can act instantly without waiting on IT 

Virto Commerce empowers your team to deliver a truly personalized ecommerce experience, built for complex B2B sales environments. Explore how to configure and apply personalized selling tools in your solution by visiting the Virto Commerce User Guide.