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Marketplace Capabilities

Create and scale multi-vendor marketplaces with Virto’s flexible, composable tools — whether you're building a B2B, B2C, or hybrid platform. Manage vendor onboarding, separate catalogs and pricing, custom workflows, and order routing with full control. This page includes all available marketplace capabilities in Virto Commerce to help you launch and grow a modern digital marketplace.

Centralized SEO 
Centralized SEO 
Centralize and optimize SEO for B2B and B2C. 
Bulk Imports and Publishing
Bulk Imports and Publishing

Import and update large catalogs with no-code tools to accelerate product launches and streamline data management.

Catalog Export
Catalog Export
Export product data for analysis, compliance, or integration—effortlessly.
Catalog Import
Catalog Import
Easily import large catalogs from CSV, APIs, or databases—no code needed.
Content Publishing
Content Publishing

Deliver relevant content at the right time, to the right audience. 

Contract-Based Catalogs 
Contract-Based Catalogs 
Personalize product assortments and pricing with flexible contract management.
Custom Approval Workflows
Custom Approval Workflows

Create multi-level, role-based approval workflows to streamline purchasing and ensure compliance.

Data Visualization Workflow
Data Visualization Workflow

No-code visual workflow builder for complex B2B workflows.

You Custom Feature—Backed by Virto Commerce 

View All Cases
Bosch main

Bosch creates a custom order-splitting module for multi-provider fulfillment

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Embroidery Designs main

Embroidery Designs customizes 40+ modules to support a multi-tenant B2C marketplace

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Innovadis main

Innovadis boasts a library of 30+ custom modules, from shipping logic to checkout flows

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Explore Virto Commerce Insights 

WHITEPAPER

Virto’s Commerce Innovation Platform: Architectural Guidelines

COMPARISONS 

Virto vs. Other Platforms 

VIRTO OVERVIEW 
Virto Marketplace: Initial Evaluation Brief 

VIRTO OVERVIEW
Virto's Platform: Initial Evaluation Brief