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Personalized Pricing

Create personalized pricing for different customers and partners that is tailored to their contract terms, account types, and your strategic business goals. 

 

Set up personalized price lists for specific user groups to run flexible pricing strategies. Add new, custom price lists for different markets, accounts (customer organizations), seasonal promos, bulk orders, or any other segmentation. Have multiple price lists per catalog along with tiered and volume-based pricing to cover every purchasing scenario. Reward your loyal customers with exclusive deals that only they can access.

What the personalized pricing feature delivers for your business: 

  • Improved customer retention and loyalty: Long-term customers and key accounts feel recognized and rewarded through preferred pricing, fostering stronger relationships and increasing their lifetime value. 

  • Greater operational efficiency: Automated price personalization saves time, reduces errors, and keeps administrative overhead low. 

  • Increased revenue: Tailoring prices based on customer segments—such as loyalty, order volume, or geographic region—for example, by allowing higher margins for high-value customers and competitive pricing for price-sensitive accounts, motivates positive purchasing behavior. 

Empower your business to deliver highly customized pricing and promotions, support B2B scenarios of all complexities, and grow while maintaining customer satisfaction levels at the top. Find out more about personalized price lists and other Virto Commerce capabilities by visiting our extensive user guide.

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