Catalog & Product Personalization

Having to sift through large catalogs filled with irrelevant products and pricing irritates consumers and urges them to abandon the catalog, leaving you without a sale. For B2B companies, this challenge multiplies with numerous customer contracts, segments, and roles—each requiring its own custom catalog and pricing structure. A personalized product catalog ensures that buyers only see the relevant items with correct pricing, removing the hassle for admins and boosting conversion rates. 

Personalization is easily managed through Virto’s intuitive, centralized admin interface, where business users can assign user groups, configure visibility rules, and set pricing without developer involvement. This flexibility enables quick, ad-hoc adjustments to catalogs and products, ensuring offerings remain aligned with evolving customer needs.

Personalized catalog solutions are available through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C.

• User group-based visibility: Manage product and category visibility by assigning user groups, controlling, and elevating the storefront experiences.

• Flexible propagation rules: Apply visibility controls across catalog hierarchies with ease. Propagate child group tags to parents (UpTree) or set up inheriting of group tags from parents to descendants (DownTree).

• Personalized pricing: Offer custom pricing tailored to contracts, agreements, or user group tiers, automatically showing them the final price.

• Context-aware search: Deliver personalized—role- or group-specific—search results by adapting user preferences, past purchases, contracts, and organizational rules to boost relevance and customer satisfaction.  

• Distributors show distinct price lists for wholesalers or smaller clients.

• Manufacturers launch unique catalogs for different industry verticals.

• Companies seamlessly manage custom contract conditions for dozens of clients. 

• VIP customers access exclusive products and pricing.

• Regional catalogs display local SKUs and pricing.

• Targeted promotions help activate select customer segments.   

• Enhanced operational efficiency: Manage complex, large product catalogs with personalized rules and thousands of SKUs from a single interface, avoiding segmentation or duplication.

• Improved buyer experience: Customers only see what’s relevant for them, reducing confusion and leading them to the purchasing decision faster, positively affecting the conversion rate.

• Targeted catalogs and deals: Display tailored product assortments or pricing to specific customers—VIPs, sectors, or contract-based buyers for maximized relevance.   

Personalized ecommerce catalog showcases a unique catalog and pricing to each client, creating a truly custom experience without compromising efficiency. Learn more about product and catalog personalization for B2B, B2C, and D2C in Virto Commerce by visiting our user guide.