Catalog & Product Personalization

Having to sift through large catalogs filled with irrelevant products and pricing irritates consumers and urges them to abandon the catalog, leaving you without a sale. For B2B companies, this challenge multiplies with numerous customer contracts, segments, and roles—each requiring its own custom catalog and pricing structure. A personalized product catalog ensures that buyers only see the relevant items with correct pricing, removing the hassle for admins and boosting conversion rates.

Personalized catalog solutions are available through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C. 
 

Key Personalization Catalog Capabilities

• User group-based visibility: Manage product and category visibility by assigning user groups, controlling, and elevating the storefront experiences.

• Flexible propagation rules: Apply visibility controls across catalog hierarchies with ease. Propagate child group tags to parents (UpTree) or set up inheriting of group tags from parents to descendants (DownTree).

• Personalized pricing: Offer custom pricing tailored to contracts, agreements, or user group tiers, automatically showing them the final price.  

Use Case Examples for B2B

• Distributors show distinct price lists for wholesalers or smaller clients.

• Manufacturers launch unique catalogs for different industry verticals.

• Companies seamlessly manage custom contract conditions for dozens of clients. 

Use Case Examples for B2C

• VIP customers access exclusive products and pricing.

• Regional catalogs display local SKUs and pricing.

• Targeted promotions help activate select customer segments.   

What Personalized Product Catalog Feature Delivers for Your Business

• Enhanced operational efficiency: Manage complex, large product catalogs with personalized rules and thousands of SKUs from a single interface, avoiding segmentation or duplication.

• Improved buyer experience: Customers only see what’s relevant for them, reducing confusion and leading them to the purchasing decision faster, positively affecting the conversion rate.

• Targeted catalogs and deals: Display tailored product assortments or pricing to specific customers—VIPs, sectors, or contract-based buyers for maximized relevance.   

Personalized ecommerce catalog showcases a unique catalog and pricing to each client, creating a truly custom experience without compromising efficiency. Learn more about product and catalog personalization for B2B, B2C, and D2C in Virto Commerce by visiting our user guide.   

FAQ

What is a personalized catalog in ecommerce? 
Personalized ecommerce catalogs are dynamically adjusted to showcase unique pricing and products based on business rules and pre-defined buyer segments.

How does catalog personalization work in B2B? 
Catalog personalization in B2B offers tailored product visibility and pricing across complex buyer hierarchies based on identified user groups and contracts.

What’s the difference between product personalization and catalog personalization? 
Product personalization targets specific products, offering customers the opportunity to pick and choose different product attributes, such as color, size, or material. Catalog personalization controls which products and prices are visible to customers in the catalog.

Can personalized ecommerce catalogs scale across thousands of products? 
Yes, Virto's composable and scalable architecture effortlessly supports scaling to tens of thousands of SKUs with complex personalization rules—managed centrally and efficiently.