AI-Driven Product Recommendations

The AI system is powered by the Elastic App Search and analyzes customer behaviour, browsing patterns, purchase history, contextual factors (current page content, time of day, season, customer role, customer industry, search queries), product characteristics (category, brand, price range, tech specs), real-time inventory, trending items, and business rules (promotion, exclusion, or prioritization of products) to provide unique suggestions. 

What the no-code AI product recommendations feature delivers for your business: 

• Higher average order value with smart cross-sell and upsell suggestions.  

• Elevated shopping experience for customers through deeply personalized and context-aware suggestions.  

• Continuous improvement of suggestions through ML algorithms and A/B testing capabilities for swift POCs. 

• Deep integration with product catalog with up-to-date product information and respect for B2B rules (contract-specific catalogs or pricing, role-based purchasing permissions).  

Build lasting loyalty by anticipating what your B2B customers want next. Allow the system to analyze customers’ history and preferences to provide suggestions that uniquely resonate with them. Find out more by visiting Virto Commerce’s user guide.