White Label & Multi-Store Branding

A white label ecommerce solution by Virto Commerce lets you create and manage many branded storefronts from one system—each with its own unique look and feel, but all powered by a unified backend.

Virto Commerce’s feature White Label & Multi-Store Branding delivers a scalable way to personalize branding, layouts, and content per store, partner, or organization—without duplicating infrastructure.

What does Virto’s White Label & Multi-Store Branding feature deliver for your business:

Virto’s white label ecommerce software equips you with no-code tools to manage multiple branded storefronts, all from one backend.

Centralized branding control: Manage all storefront configurations in the Virto admin panel. Update branding elements once and apply instantly across selected storefronts.
Per-organization branding: Assign unique logos, color palettes, domains, and footers per organization. Trigger branded experiences even before login with custom domains.
Dynamic experience switching: Automatically adjust themes, branding, and layouts when a user switches organizations or storefronts — ideal for multi-tenant B2B portals.
Advanced UI & image tools: Built-in favicon generators, optimized asset delivery, and configurable footers for localized disclaimers or region-specific links.

What Virto’s White Label ecommerce solution delivers:

Faster market rollout: Launch new branded storefronts quickly without duplicating systems.
Consistent management: Keep product data, pricing, and workflows centralized while storefronts differ in branding.
Customer trust: Strengthen relationships by presenting each partner or buyer group with a familiar branded experience.

Example use cases:

Partner portals: Give each partner a fully branded portal with their own domain and visual identity.
Franchise networks: Let franchisees operate branded storefronts without running separate ecommerce websites.
Multi-regional brands: Deliver localized storefronts for each market while keeping product and pricing logic consistent.

Learn more about Virto Commerce’s white label feature by visiting our user guide.

FAQ

What is white label ecommerce?
White label ecommerce means launching storefronts that look and feel like independent brand websites, but all run on a shared platform.

A white label ecommerce website carries the branding of a specific partner, franchise, or customer group.

A white label ecommerce platform (like Virto Commerce) provides the underlying engine and centralized management, so you don’t need to build or maintain separate systems.

This makes it possible to scale faster, maintain consistency, and give each audience a tailored branded experience.

What is a white label ecommerce platform?
It’s ecommerce software that lets you create multiple branded storefronts on a shared backend system.

What is an example of a white label ecommerce website?
A partner portal branded for a distributor but managed centrally by the supplier.

What is the best white label ecommerce platform?
The best white label ecommerce platforms support multi-store management, no-code branding, and composable architecture. Virto Commerce combines all three.

What is the difference between white label and reseller?

White label ecommerce = a shared system with unique branding for each storefront.

Reseller = independent sellers listing products on a third-party marketplace.

Why Virto Commerce?
Virto Commerce is a white label ecommerce platform built for enterprise scenarios. With multi-store branding, centralized management, and no-code personalization, it enables brands, distributors, and partners to scale globally while maintaining local trust.