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White Label & Multi-Store Branding

A white label ecommerce solution by Virto Commerce lets you create and manage many branded storefronts from one system—each with its own unique look and feel, but all powered by a unified backend.   

Virto Commerce’s feature White Label & Multi-Store Branding delivers a scalable way to personalize branding, layouts, and content per store, partner, or organization—without duplicating infrastructure.

Key Capabilities of Virto’s White Label & Multi-Store Branding

Virto’s white label ecommerce software equips you with no-code tools to manage multiple branded storefronts, all from one backend.

  • Centralized branding control: Manage all storefront configurations in the Virto admin panel. Update branding elements once and apply instantly across selected storefronts.

  • Per-organization branding: Assign unique logos, color palettes, domains, and footers per organization. Trigger branded experiences even before login with custom domains.  

  • Dynamic experience switching: Automatically adjust themes, branding, and layouts when a user switches organizations or storefronts — ideal for multi-tenant B2B portals.

  • Advanced UI & image tools: Built-in favicon generators, optimized asset delivery, and configurable footers for localized disclaimers or region-specific links. 

What Virto’s White Label eCommerce Solution Delivers

  • Faster market rollout: Launch new branded storefronts quickly without duplicating systems.
  • Consistent management: Keep product data, pricing, and workflows centralized while storefronts differ in branding.

  • Customer trust: Strengthen relationships by presenting each partner or buyer group with a familiar branded experience. 

Example Use Cases

  • Partner portals: Give each partner a fully branded portal with their own domain and visual identity.
  • Franchise networks: Let franchisees operate branded storefronts without running separate ecommerce websites.

  • Multi-regional brands: Deliver localized storefronts for each market while keeping product and pricing logic consistent.

Watch Our Interactive Demo for More Information

Learn more about Virto Commerce’s white label feature by visiting our user guide