Configure, Price, Quote (CPQ)  

Virto Commerce’s CPQ capabilities remove the stress from complex B2B sales processes by integrating product configuration, dynamic pricing, and commercial offer generation into a seamless workflow. 

Configure, Price, Quote (CPQ) capabilities help businesses create detailed and accurate sales quotes in B2B commerce environments.  

CPQ functionality guides users through product configuration, auto-applies relevant pricing rules, avoids errors, and reduces the time spent on complicated orders.   

• Configure a custom product or service on predefined logic (features, components, services).

• Calculate the final price by applying rules (contracts, regional variations, bundles, discounts).  

• Generate an accurate quote document that can be shared with the customer. 

Virto’s CPQ combines intuitive product configuration, dynamic pricing, and tailored workflows to simplify complex B2B sales processes. 

• Powerful multi-step product configuration intuitively guides users to define the exact product that aligns with their needs.  

• Users can define detailed technical specifications, choose modules, and tailor parameters, such as size, material, shape, and add-ons.  

• Built for both B2B and B2C, advanced configuration capabilities handle complex dependencies, grouping into kits and bundles, and required and optional variations, along with simpler retail variations.  

Pricing integration links product configuration choices with real-time, dynamic pricing adjustments based on customer-specific contracts, promotion and discount systems, and volume, ensuring consistent and reliable pricing for streamlined quoting and proposals.  

The CPQ functionality in Virto Commerce tackles typical enterprise sales challenges, such as personalized product sets, negotiated pricing, and multi-stage review and approval cycles, helping optimize sales cycle times and improve quote accuracy. 

• Complex B2B equipment and machinery: Users specify modules, accessories, and tech specs; pricing updates automatically with each configuration change. 
• Manufacturing: Detailed parameter control before production launch with real-time dynamic pricing based on selected option.
• Automotive: Customizing engine, interior, and colors of the vehicle with instant recalculation according to feature adjustment.
• B2B beverages: Buyers configure orders by choosing packaging options and container types; pricing rules apply automatically.
• Pharmaceuticals: Selecting bottles, caps, labeling, and serialization, with programmed pricing ensuring accuracy throughout the process.  

• Reduced manual errors and repetitive tasks by automating complex, multi-step configurations with validation against business rules. 

• Increased customer satisfaction through highly accurate, transparent quotes tailored to their unique requirements. 

• Support for scalable, adaptable sales workflows that manage intricate B2B requirements.  

Enhance your B2B sales efficiency with Virto CPQ. Automate product configuration, pricing, and quote generation to deliver faster, more accurate proposals. Learn more in our user guide.