Coupons, Banners, Gifts

B2B buyers don't ignore promotions—they just can't find them. A discount buried in an email, or applied at checkout as an unexplained price difference, creates friction instead of driving conversion. Virto Commerce now surfaces all available coupons and promotions directly inside each buyer's account—with full context, expiry dates, and a one-click copy for instant redemption. For global B2B operations, promotion names and descriptions are fully localized per language.

Use buyer-facing promotional transparency layer—coupons, banners, and gifts—for dynamic marketing campaigns to build trust and drives conversion, promote new products and services, encourage repeat purchases, and incentivize your loyal audience.

Customize promotion rules with unique conditions, including customer profiles, geographical locations, timeframes, currencies, products, and stock levels:   

• Create or import coupons into the system to provide discounts and other promotional benefits.
• Upload banners to highlight top deals and new products. 
• Set up gifts to be added for free with orders or upon achievement of particular metrics.   

• Buyer-facing promotions hub: Dedicated account page listing all available offers per customer, with discount value, name, description, and expiry date.
• Click-to-copy coupon codes: One action from seeing a code to using it at checkout.
• Localized promotion names and descriptions: Per-language content for global storefronts.
• Coupon + promotion rule engine: Product discounts, shipping discounts, cart-level rules, and gift triggers.
• Engaging promotional campaigns: Multiple reward formats provide flexibility to design versatile marketing strategies, covering diverse scenarios and user groups, ensuring promotions resonate and drive purchases.  

• Operational efficiency: Data-driven insights into what marketing promotions perform well help optimize campaigns to maximize ROI. 

See how promotions surface across the buyer journey: Book a Demo.