Coupons, Banners, Gifts

B2B buyers don't ignore promotions—they just can't find them. A discount buried in an email, or applied at checkout as an unexplained price difference, creates friction instead of driving conversion. Virto Commerce now surfaces all available coupons and promotions directly inside each buyer's account—with full context, expiry dates, and a one-click copy for instant redemption. For global B2B operations, promotion names and descriptions are fully localized per language.

Use buyer-facing promotional transparency layer—coupons, banners, and gifts—for dynamic marketing campaigns to build trust and drives conversion, promote new products and services, encourage repeat purchases, and incentivize your loyal audience.

Customize promotion rules with unique conditions, including customer profiles, geographical locations, timeframes, currencies, products, and stock levels:   

• Create or import coupons into the system to provide discounts and other promotional benefits.
• Upload banners to highlight top deals and new products. 
• Set up gifts to be added for free with orders or upon achievement of particular metrics.   

Promotions are most effective when buyers encounter them where decisions are made. A dedicated Coupons section in the cart lets buyers browse available offers, enter custom coupon codes, review applied discounts, and confirm their savings before checkout—with no ambiguity about what they are getting and why.

Combined with the account-level Coupons and Promotions page, this creates a promotional experience that is visible, predictable, and easy to act on at every stage of the buying journey.

Loyalty programs are most effective when they influence purchasing decisions, not just reward them afterward. Loyalty Catalogs and Earning Factors bring loyalty directly into the buying experience—through loyalty-specific products, catalogs, and earning rules that encourage repeat purchases and deepen engagement before checkout.

Loyalty Catalogs give organizations the ability to surface products available exclusively to loyalty program members, making loyalty visible and actionable during product discovery—not just at the point of reward redemption. Earning Factors define how loyalty points or rewards accumulate based on purchasing behavior, giving buyers a clear and consistent incentive to engage.

This supports:

• Repeat purchases: loyalty-specific products and earning rules give buyers a concrete reason to return. 
• Loyalty engagement: rewards become part of the buying journey rather than a post-purchase afterthought.
• Customer retention: personalized loyalty experiences reinforce long-term relationships with high-value accounts.
• Personalized promotions: loyalty catalogs and earning rules can be configured per customer segment, combining promotional and loyalty mechanics in a single buying experience.

• Promotion logic handles real B2B complexity: Product discounts, shipping rules, cart-level conditions, and gift triggers can all be configured within a single rule engine, covering the range of scenarios B2B operations actually require.
• Promotions reach buyers where they act: A dedicated account page surfaces all available offers per customer (with discount value, description, and expiry date) so promotions are visible before buyers even reach the cart.
• Discounts are transparent at the point of decision: A dedicated Coupons section in the cart lets buyers browse available offers, apply codes, and confirm savings before completing checkout—no unexplained price differences, no last-minute friction.
• Redemption takes one step: Buyers copy a coupon code directly from their account and apply it at checkout without leaving the purchasing flow or hunting for a code elsewhere.
• Loyalty moves earlier in the buying journey: Loyalty-specific catalogs and earning rules give members access to exclusive products during discovery and a clear incentive structure throughout the session—not just at the point of reward redemption.
• Campaign flexibility reduces time to market: Multiple reward formats (coupons, banners, and gifts) give marketing teams the tools to design campaigns across diverse scenarios and customer segments without requiring development work for each one.
• Global storefronts stay consistent: Promotion names and descriptions are fully localized per language, so the promotional experience is accurate and relevant for every market without separate campaign management.
• Performance data drives better decisions: Insights into which promotions drive purchases let teams optimize rules, formats, and targeting over time, improving return on promotional spend across channels.

See how promotions surface across the buyer journey: Book a Demo.