CMS Integration

Virto Commerce offers native CMS capabilities, but you're never locked in. With API-first architecture, you can connect any traditional or headless CMS for total flexibility across content and commerce. Whether you're launching content-rich campaigns or managing multiple brand portals, the content layer adapts to your workflow—and scales as your operation grows.

For B2B storefronts with role-based access, content operations go beyond publishing. A page that looks right to an anonymous editor can be broken for a logged-in reseller—authenticated content blocks, category trees, and account-specific pricing don't always render correctly in standard preview. Virto's Page Builder resolves this: editors preview pages as any buyer group before publishing, reuse content efficiently across pages, and operate with a full backup and restore pipeline built into the standard platform.

• No vendor lock-in: Take advantage of Virto’s built-in CMS or integrate the CMS that suits your workflow—from headless platforms like Builder.io to traditional CMSs still in use.
• Faster launch cycles: Build, test, and publish content updates without touching backend systems. 
• Best-of-breed composability: Combine content, product, and commerce layers via robust APIs, each evolving independently. 
• Consistency across channels: Keep your brand unified while delivering contextual content across storefronts, apps, portals, and marketplaces. 
• Smooth enterprise replatforming: Gradually migrate CMSs without disrupting product and order management.
• Role-aware preview: Preview as any user group (agents, resellers, employees, or anonymous buyers); authenticated content loads correctly in preview mode.
• Content Portability: Save, load & clone pages—export page content as JSON, import to create new pages, or duplicate any page in one click.
• Full backup & restore: All Page Builder pages and variants (Draft, Published, Archived) included in platform-wide backup pipeline; idempotent restore.

Virto Commerce offers productized, business-ready integrations with leading CMS platforms. Each integration connects natively to Virto's page management system and is ready to deploy without custom development work:

Content and design teams can build, edit, and publish pages visually in Builder.io and deliver them directly through Virto Commerce storefronts. The integration connects Builder.io's drag-and-drop visual editor to Virto's page management system, letting non-technical teams launch and update content independently—without touching the codebase or waiting on development resources.

Content editors can create and manage landing pages directly in Sanity CMS and publish them to Virto Commerce storefronts. The Sanity module connects Sanity's content to Virto's page management system, letting teams work in their preferred CMS environment while fully leveraging the platform's storefront and commerce capabilities—no custom development required to bridge the two systems.

Virto’s content layer brings together CMS flexibility and enterprise-grade content operations in one place. Read the full documentation on content management here.