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Virtocommerce

CMS Integration

Virto Commerce offers native CMS capabilities, but you’re never locked in. With API-first architecture, you can connect any traditional or headless CMS for total flexibility across content and commerce.  

Whether you’re launching content-rich campaigns or managing multiple brand portals, CMS integration lets you adapt fast and scale confidently. 

What CMS Integration Delivers for Your Business

  • No vendor lock-in: Take advantage of Virto’s built-in CMS or integrate the CMS that suits your workflow—from headless platforms like Builder.io to traditional CMSs still in use.
  • Faster launch cycles: Build, test, and deploy content updates without affecting backend systems. 
  • Truly de-composable architecture: Combine best-of-breed tools across content, product, and commerce layers, all connected via robust APIs. 
  • Consistency across channels: Keep your brand unified while delivering contextual content across storefronts, apps, portals, and marketplaces. 
  • Smooth enterprise replatforming: Gradually migrate CMSs without disrupting product and order management. 


Virto Commerce offers productized, business-ready integrations with leading CMS platforms. Each integration connects natively to Virto's page management system and is ready to deploy without custom development work:

Builder.io + Virto Commerce

Content and design teams can build, edit, and publish pages visually in Builder.io and deliver them directly through Virto Commerce storefronts. The integration connects Builder.io's drag-and-drop visual editor to Virto's page management system, letting non-technical teams launch and update content independently—without touching the codebase or waiting on development resources.

Sanity + Virto Commerce

Content editors can create and manage landing pages directly in Sanity CMS and publish them to Virto Commerce storefronts. The Sanity module connects Sanity's content to Virto's page management system, letting teams work in their preferred CMS environment while fully leveraging the platform's storefront and commerce capabilities—no custom development required to bridge the two systems.

Watch Our Interactive Demo for More Information

Virto’s CMS Integration capabilities help you bring together the best of content and commerce. Read the full documentation on content management here.