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Whether you’re launching content-rich campaigns or managing multiple brand portals, CMS integration lets you adapt fast and scale confidently.
Virto Commerce offers productized, business-ready integrations with leading CMS platforms. Each integration connects natively to Virto's page management system and is ready to deploy without custom development work:
Content and design teams can build, edit, and publish pages visually in Builder.io and deliver them directly through Virto Commerce storefronts. The integration connects Builder.io's drag-and-drop visual editor to Virto's page management system, letting non-technical teams launch and update content independently—without touching the codebase or waiting on development resources.
Content editors can create and manage landing pages directly in Sanity CMS and publish them to Virto Commerce storefronts. The Sanity module connects Sanity's content to Virto's page management system, letting teams work in their preferred CMS environment while fully leveraging the platform's storefront and commerce capabilities—no custom development required to bridge the two systems.
Virto’s CMS Integration capabilities help you bring together the best of content and commerce. Read the full documentation on content management here.
Virto Commerce integrates with headless CMS platforms including Builder.io and Sanity, as well as traditional CMSs—all via its API-first architecture. The platform also includes native CMS capabilities out of the box, so teams can start without a third-party CMS and add one when needed, without replatforming.
Yes. Virto Commerce includes native content management capabilities as part of the Commerce Innovation Platform. For teams that need a different authoring experience or already use a preferred CMS, Virto's API-first architecture makes it straightforward to connect an external system—without replacing or disrupting existing commerce operations.
Yes. With out-of-the-box CMS integrations, content editors can create, update, and publish landing pages directly in their CMS of choice and have them reflected in Virto Commerce storefronts—no code changes or backend deployments required.
Virto's composable, API-first architecture cleanly separates the content layer from the commerce layer. This means teams can connect any headless CMS—such as Builder.io or Sanity—to Virto's storefront and page management system, enabling independent content and commerce deployments, faster iteration cycles, and consistent experiences across storefronts, portals, and marketplaces.
Yes. Because content and commerce are decoupled, teams can manage different CMS configurations per brand, region, or portal—all connected to the same Virto Commerce backend. This is particularly useful for B2B organizations running multiple branded portals or marketplace storefronts that need distinct content strategies but shared commerce logic.
No. Virto's architecture is designed for gradual, low-risk CMS changes. Teams can migrate from one CMS to another, add a new CMS alongside an existing one, or switch from Virto's native CMS to an external platform—all without disrupting product catalogs, order management, or other commerce operations.