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APIs and Extensibility in Virto Commerce

Virto Commerce is built API-first: catalog, pricing, order and customer operations are available through APIs, and the xFrontend API serves headless storefronts. Low-code workflows connect business processes without custom code, and platform observability shows how each part of the system is running. For connections to specific systems — ERP, PIM, CMS, payments and more — see all integrations.

APIs & Extensibility

Personalization

Agentic Commerce

Connect GA4, Hotjar, or Power BI to optimize UX and sales funnels.

API Access Control

Ensure only authorized systems and developers access your APIs.

API Integrations

Integrate your commerce with any external systems via API.

CMS Integration

Connect any CMS for total flexibility across content and commerce.

GTM and GA4 Integration

Manage tags, pixels & events in GTM with GA4—no code changes.

Logic Apps Integration

Connect external systems and services quickly and securely.

Notifications & Messaging

Edit every automated customer message without a developer.

onX Adapter Integration

Connect to any onX-compatible OMS, 3PL, or AI agent.

Your Custom Feature—Backed by Virto Commerce

View All Cases

Bosch creates a custom order-splitting module for multi-provider fulfillment

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Embroidery Designs customizes 40+ modules to support a multi-tenant B2C marketplace

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Innovadis boasts a library of 30+ custom modules, from shipping logic to checkout flows

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Explore Virto Commerce Insights

WHITEPAPER

Virto’s Commerce Innovation Platform: Architectural Guidelines

COMPARISONS

Virto vs. Other Platforms

VIRTO OVERVIEW

Virto Marketplace: Initial Evaluation Brief

VIRTO OVERVIEW

Virto's Platform: Initial Evaluation Brief