Secure API Integrations (ERP, CRM, PIM)

Virto Commerce allows you to integrate your commerce with any external systems, including ERPs, CRMs, and PIMs, via secure APIs. Whether you're working with enterprise platforms like SAP, Salesforce, Microsoft Dynamics, or best-of-breed tools like Pimberly, Virto ensures fast and secure connectivity across your digital ecosystem thanks to an API-first architecture.

What API-first means in practice: the same catalog rules that restrict a buyer's visible assortment apply equally when a partner system queries via API. The same pricing engine that fires at cart fires when an ERP requests a price. Storefronts, partner portals, ERPs, and AI agents all operate on the same logic, in real time—not on separate rule sets that need to be kept in sync.

The modularity architecture underlying this layer is built around a composable pipeline, with each capability (search, configuration, cloud settings) pluggable at the module boundary without requiring platform-level changes.

• Unified operations: Sync product data, customer records, inventory, and order information across all systems for end-to-end accuracy and consistency.
• Security and compliance: Secure API endpoints with authentication, encryption, and data standards to meet GDPR, PCI DSS, and beyond.
• Faster Integration at lower costs: Pre-built connectors, documented endpoints, and API-first design slash time and expenses.
• Agile modularity: Build flexible data pipelines without platform restarts; centralize settings in Azure with secure cloud management; plug in advanced search effortlessly; connect AI agents and supply chain systems seamlessly.

• Seamless connectivity: Full GraphQL + REST for core commerce operations; rapid Logic Apps links to external services; real-time bidirectional ERP sync for pricing, inventory, and orders.

• ERP: Sync fulfillment and inventory in real-time with SAP, Microsoft Dynamics, or any other ERP. 
• CRM: Feed Virto’s commerce activity into Salesforce or HubSpot to enrich customer profiles. 
• PIM/DAM: Pull high-quality content, digital assets, and translations from Pimberly directly into Virto catalogs and product pages. Centralize product data from multiple sources and update thousands of SKUs in a few clicks.
• AI agents: Connect AI orchestration systems and OMS/3PL services via the onX adapter using standardized Model Context Protocol. 

Streamline operations and ensure accuracy and consistency of information, all with the flexibility and security your business demands.