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Commerce Analytics & Integrations

Turn your commerce data into insights that drive growth.

Virto’s reporting and analytics integrations give you powerful visibility across all customer journeys, vendor performance, and operational bottlenecks—whether through enterprise-grade tools like Power BI or user activity insights from Google Analytics 4 and Hotjar.

What the Reports & Integrations feature delivers for your business:

Full-funnel visibility: From search behavior to post-purchase actions, track how users move through your portal or marketplace in real time.
Plug-and-play analytics: Prebuilt integrations with GA4, Hotjar, and Power BI let you start collecting insights immediately, no dev-heavy setup required.
Data-driven decisions: Use real usage data to optimize storefront UX, improve product discovery, and understand vendor performance.
Enterprise-grade reporting: Feed raw commerce data into Power BI dashboards to support internal KPIs, executive reporting, and cross-channel performance tracking.
UX & CRO optimization: Hotjar’s session recordings and heatmaps help you identify where users drop off or hesitate, so you can refine layouts and flows.
Scalable insights: Whether you manage one storefront or ten, Virto’s integration-ready architecture lets you monitor performance at every level of complexity.

Sell smarter with data at your fingertips: optimize buyer journeys, vendor experiences, and operational decisions without guesswork. Check our user documentation for more details.