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Loyalty Module

Reward your customers and drive repeat purchases with Virto’s built-in native, no-code loyalty module.  

Loyalty programs play a critical role in increasing customer lifetime value (LTV), driving repeat purchases, and fostering long-term partnerships across B2B, B2C, and marketplace models.

Customer retention is as crucial as acquisition in today’s competitive landscape. Attracting customers alone is not enough, and businesses need mechanisms to keep them coming back.  

Loyalty module is available through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C.

What is the Loyalty Module in Virto Commerce?

Virto Commerce’s loyalty module is a native, fully integrated no-code solution for creating and managing points-based loyalty programs. It provides businesses with capabilities to recognize and reward returning customers, driving behaviours aligned with key business goals—frequent purchases, referrals, upsells, and cross-sells.  

How Does the Loyalty Module Work in Virto Commerce?

As a native solution, the loyalty module allows businesses to launch programs quickly and scale effortlessly without investing in external tools or integrations. 

  • Store managers create and configure loyalty programs with custom conditions and reward rules—fixed points or percentage‑based.

  • Transactions for points accrual and redemptions, localized program names, schedules, and program priorities are fully logged.

  • Customers with sufficient point balances can select an option to pay with loyalty points at checkout or continue to accumulate the rewards.  

Key Loyalty Module Capabilities

  • Native, no-code loyalty program management: Create, configure, and manage loyalty programs directly in the familiar, user-friendly interface.

  • Customizable reward structures: Choose between fixed or percentage-based points, change program names, schedules, and priority settings for tailored customer experiences.

  • Full transparency with transaction logging: Complete, auditable records of points earned and redeemed for internal policies and compliance.

  • Point usage at checkout: Customers can seamlessly pay for purchases with accumulated points during the checkout process.

  • Multi-model support: Designed to cater to B2B, B2C, and marketplaces, the loyalty module is scalable and enables centralized loyalty management.  

What the Loyalty Module Delivers for Your Business

  • Increased average order value: Loyalty programs incentivize customers to spend more to earn points, encouraging them to purchase in bulk, add complementary products to the cart, and choose upsell alternatives.
  • Boosted customer retention and lifetime value: Repeat purchases stimulated by loyalty programs create a stronger relationship and drive ongoing engagement.
  • Improved conversion: Loyalty rewards motivate users to finalize purchases faster, helping drive the conversion rates up.
  • Enhanced customer satisfaction: Customers feel valued and recognized by earning points for their activities, creating a more positive purchasing experience.
  • Streamlined loyalty management: Native loyalty capabilities eliminate the need for complex and costly third-party integrations, upgrades, and maintenance. 

Real-World Use Cases for Loyalty Module

  • B2B companies—such as distributors and contract suppliers—incentivize long-term relationships with clients and promote volume purchases, awarding loyalty points for renewals, repeat orders, or upsells.
  • B2C businesses—such as retailers and consumer brands—motivate customers to return and spend more, turning rewards into an integral part of the brand experience.
  • Marketplace platform operators utilize loyalty programs to reward customers for repeat orders and referrals, expending rewards to sellers if needed, increasing overall marketplace engagement and retention.
  • B2B2C and multi-channel organizations—such as corporate clients and end-customers—make use of layers of loyalty and localized reward rules, enabling centralized management across regions and channels while retaining branding and rules consistency. 

Watch Our Interactive Demo for More Information

Reward your customers and build lasting loyalty with Virto Commerce’s powerful loyalty module. Boost customer engagement across B2B, B2C, and marketplaces with native reward systems. Learn more about Virto’s loyalty module and other capabilities by visiting the user guide.