Dealer Loyalty Programs and B2B Rebates
Points, missions, and rebates built into the platform your dealers already order from.
Virto Commerce runs dealer loyalty programs and B2B rebates inside the B2B ordering platform. Points can accrue to the dealer account rather than the individual buyer, missions reward specific purchases within a date window, and buyers can pay for an order with points once their balance covers the full amount.
Dealer Loyalty Programs: Points That Belong to the Account
Dealer loyalty programs are a form of B2B channel loyalty where the outlet earns the points, not the person who places the order.
- One balance per dealer: Set the store to organization mode, and every buyer at a dealer adds to the same balance, which any of them can spend.
- Points survive staff changes: When a purchasing manager leaves, the points stay with the dealer, so the program keeps its value through turnover.
- Missions for the whole outlet: An organization can complete a mission together, with each buyer's orders counting toward the shared goal.
Account-level points rely on the company account structure that already defines who buys for which dealer.
B2B Rebates Set Up as Missions
In Virto Commerce, a B2B rebate is a mission: a purchase goal, a date window, and a fixed reward in points that is credited automatically when the goal is met.
- Goal: Reach an order value in a chosen currency, place a number of orders, or buy a quantity of specific SKUs, either all of a list or any of it.
- Window and audience: Each mission runs in one store between a start and an end date, and only the customer groups you select can take part.
- Reward: A fixed number of points, recorded in the points history when the dealer completes the goal.
- Progress: Dealers open the mission in their account and see the goal and how close they are to it.
A mission rewards the purchase you want without lowering the price of every order. For offers that change the price itself, use trade promotions instead.
How the Loyalty Module Works in Virto Commerce
A store manager sets up programs and missions in the admin, and buyers see the results in their account and at checkout.
- Turn loyalty on per store: Enable the module for a store and choose whether points belong to the individual customer or to the organization.
- Create a program: Pick one of two program types. An order program rewards orders that meet your conditions, such as a minimum order value, and a product program rewards purchases of specific products. Each program awards fixed points or a percentage of the order value, with its own priority, activation period, and localized name.
- Weight products by customer group: Per-product multipliers let one customer group earn points faster than another on the same item.
- Add missions: Goal-based missions run alongside programs for targets with a deadline.
- Show points to buyers: Buyers see how many points a product earns while they browse the catalog and follow their mission progress in their account.
- Log every transaction: Each accrual and redemption is recorded, so the balance can be traced back to the orders behind it.
When B2B Teams Run Dealer Loyalty Programs
Dealer programs usually start from one of three business needs.
A product launch through the dealer network. A manufacturer wants dealers to stock a new line in its first quarter on sale. It sets up a mission for selected dealer groups: buy any of the new SKUs before the end date and earn a fixed points reward. The incentive follows the purchase the manufacturer wants, and the existing dealer prices stay untouched.
One program across brands and countries. A group sells several brands in several countries, each through its own storefront. Programs and missions are set per store with localized names, so each market runs its own goals while orders and points stay on one platform.
A rewards catalog for dealers. A distributor wants dealers to spend points on things they value, such as tools, merchandise, or training kits, not only on their next order. A loyalty catalog lists those items with prices in points, and each dealer redeems their balance for what they need.
What Changes for Your Business
A dealer program run on the ordering platform changes three things.
- More repeat orders: Points and open missions give dealers a reason to place the next order with you.
- The assortment you want sold: Missions tied to SKUs and order value steer dealers toward the products and volumes you choose.
- No separate rebate admin: Rewards are calculated and logged on the same orders, so there is no rebate spreadsheet or loyalty tool to reconcile.
Watch Our Interactive Demo for More Information
See a loyalty program and a mission set up step by step in the interactive demo.
What the Loyalty Module Includes
The Loyalty module covers points, programs, missions, and payment in points. Portal features such as receipt uploads or member tiers are added as project work.
| Capability | How it works | Where it is set |
|---|---|---|
| Points per account | Points pool at the organization or stay with each customer | Store settings, missions settings |
| Programs | Order programs and product programs, with fixed or percentage rewards | Loyalty programs |
| Missions | One goal per mission: order value, order count, or SKU quantity | Loyalty missions |
| Product multipliers | Per-product points factors that vary by customer group | Product program settings |
| Loyalty catalog | Products priced in points instead of the store currency | Catalog and store settings |
| Pay with points | Allowed when the balance covers the whole order; 1 point equals 1 unit of order currency | Store payment methods |
| Localized names | Program and mission names per language | Program and mission settings |
| Transaction log | Every accrual and redemption with its balance change | Loyalty points history |
| Not built in | Receipt uploads, product registration for points, member tiers, partner order routing, and BI reports | Project development |
Dealer Loyalty at Scale
Bosch Home Comfort runs its installer program on Virto Commerce, with more than 150,000 registered users across 50+ brand and country storefronts as of 2025. The portal front end is Bosch's own build on top of the platform, so it shows the scale the loyalty logic supports rather than an out-of-the-box screen. Read about Bosch Home Comfort installer loyalty.
Launching a channel loyalty program with its own branded portal? The B2B loyalty portal combines Virto Portal with the Loyalty module and adds storefronts per brand and country and a rewards catalog. Rewards sit on top of each dealer's contract terms from personalized pricing.
Your Questions, Answered
No. A loyalty portal in Virto Commerce is Virto Portal combined with the Loyalty module. The module handles points, programs, missions, and payment in points. The portal adds branded storefronts per brand and country, company account structure, and a rewards catalog. See the B2B loyalty portal for how they fit together.
Yes. With the store set to organization mode, points earned by any buyer at a company go into one shared balance that every member can spend. Organizations can also complete missions together. Points stay with the company when individual buyers change roles or leave.
No. Buyers pay with points only when their balance covers the whole order, at a rate of 1 point to 1 unit of the order currency. If the balance is short, they pay the usual way and keep earning points toward a later order.
Yes. Each country runs as its own store with localized program names, its own missions, and a loyalty catalog priced in points. Outlets earn on their regular orders and redeem points on rewards from the catalog, while all countries share one platform and one order history.
No. In Virto Commerce, points are earned and spent on the same orders, prices, and catalogs dealers already use, so there is no loyalty tool to integrate. For background on program design, read about how B2B loyalty programs work.
