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Reward your customers and drive repeat purchases with Virto’s built-in native, no-code loyalty module.
Loyalty programs play a critical role in increasing customer lifetime value (LTV), driving repeat purchases, and fostering long-term partnerships across B2B, B2C, and marketplace models.
Customer retention is as crucial as acquisition in today’s competitive landscape. Attracting customers alone is not enough, and businesses need mechanisms to keep them coming back.
Loyalty module is available through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C.
Virto Commerce’s loyalty module is a native, fully integrated no-code solution for creating and managing points-based loyalty programs. It provides businesses with capabilities to recognize and reward returning customers, driving behaviours aligned with key business goals—frequent purchases, referrals, upsells, and cross-sells.
As a native solution, the loyalty module allows businesses to launch programs quickly and scale effortlessly without investing in external tools or integrations.
Store managers create and configure loyalty programs with custom conditions and reward rules—fixed points or percentage‑based.
Transactions for points accrual and redemptions, localized program names, schedules, and program priorities are fully logged.
Customers with sufficient point balances can select an option to pay with loyalty points at checkout or continue to accumulate the rewards.
Native, no-code loyalty program management: Create, configure, and manage loyalty programs directly in the familiar, user-friendly interface.
Customizable reward structures: Choose between fixed or percentage-based points, change program names, schedules, and priority settings for tailored customer experiences.
Full transparency with transaction logging: Complete, auditable records of points earned and redeemed for internal policies and compliance.
Point usage at checkout: Customers can seamlessly pay for purchases with accumulated points during the checkout process.
Multi-model support: Designed to cater to B2B, B2C, and marketplaces, the loyalty module is scalable and enables centralized loyalty management.
Reward your customers and build lasting loyalty with Virto Commerce’s powerful loyalty module. Boost customer engagement across B2B, B2C, and marketplaces with native reward systems. Learn more about Virto’s loyalty module and other capabilities by visiting the user guide.
Loyalty module is a native no-code functionality in Virto Commerce that powers flexible, customizable points-based loyalty programs—with custom reward rules and tracking of points accrual and redemption—allowing customers to pay using their loyalty points.
Virto’s loyalty module is fully integrated within the platform and seamlessly supports enterprise-grade environments with localization, scheduling options, flexible and customizable reward structures, all while providing comprehensive transaction logs. The module streamlines complex loyalty workflows and structures, without added development costs.
Rewards for ongoing engagement and repeat purchases drive customer loyalty and satisfaction with the purchasing process. With an option to earn points, users are incentivized to increase their average order value and place more orders, reducing churn and building long-term relationships.