Virtual Catalogs 

Manage and present products in various formats to serve multiple markets, customer segments, and sales channels. Launch virtual catalogs for limited time periods—Christmas holidays, back-to-school, summer—and pull selected products from several physical catalogs to promote them efficiently.

Avoid creating redundant data copies by creating virtual catalogs that are linked to physical catalogs, i.e., an online inventory of your products and services. Adapt your product offerings for different regions and languages, all while maintaining the same source of data.

What the virtual catalogs feature delivers for your business:

• Flexible product presentation: showcase curated collections of products in formats that specific markets, target audiences, and sales channels expect, and tailor catalogs for promotional campaigns and different customer needs. 

• Streamlined product management: virtual catalogs pull data from physical catalogs, so all updates to the physical catalog are automatically reflected in all virtual catalogs linked to it.  

• Resource efficiency: virtual catalogs reference existing physical catalogs rather than duplicating them, saving virtual storage resources and simplifying catalog management. 

Virtual catalogs are efficient, convenient, and support flexibility and scalability as your business grows. To find out how to set up virtual catalogs, please visit Virto’s user guide.