Built-In News Module

The News Module equips your ecommerce solution with built-in tools to create, localize, and schedule news articles directly in Virto’s platform—no external CMS required. 

Target specific customer groups, deliver multilingual updates, and boost visibility with SEO-ready publishing. 

From product launches and compliance notices to localized campaigns and partner announcements, the News Module makes it easy to keep storefronts fresh, relevant, and personalized. 

• Audience-specific content: Publish news by customer group, organization, or role for highly relevant messaging. 
• Multilingual publishing: Localize articles into multiple languages for global audiences. 
• Scheduling & automation: Pre-schedule releases, clone articles, and manage time-sensitive campaigns with ease. 
• SEO-optimized news: Add metadata and structure for better search visibility. 
• Dynamic branding: Adapt announcements to each storefront or region. 
• Content repurposing: Clone and adapt existing articles for efficiency and consistency. 

• Cuts costs by removing the need for external CMS platforms. 
• Speeds up time-to-publish through built-in workflows.  
• Scales global operations with multilingual and segmented content. 
• Improves engagement through timely, relevant news delivery. 
• Boosts SEO with metadata-ready publishing. 
• Simplifies content operations for marketing and communications teams. 

• Manufacturers: Keep regional sales teams and channel partners updated on product launches, compliance information, or pricing changes—without relying on third-party tools.  
• Distributors & wholesalers: Share tailored announcements with different customer groups, such as retailers, resellers, or logistics partners, segmented by geography or language.  
• Retailers & Direct-to-consumer brands: Engage shoppers with seasonal campaigns, editorial content, or time-sensitive promotions—managed directly by marketing teams without an external CMS. 
• Marketplace operators: Publish targeted news and announcements for both buyers and sellers, segmented by role, location, or language—scaling communications across multi-vendor ecosystems. 

Find out more by visiting Virto Commerce’s user guide.