Product Descriptions & Technical Attributes
Describe complex B2B products the way your business works, with rich descriptions and custom technical attributes that help buyers choose the right product faster.
Products in B2B and B2C can be complex, and they need descriptions with more than a name and a price. Each listing can carry product names, short and long descriptions, images, links and tables, unlimited properties, multilingual content, and SEO information, so customers can make a quick, informed choice.
Technical attributes capture the specific details of your products. Choose from text, number, date and boolean attribute types, and organize attributes into groups for a clearer display.
What Rich, No-Code Product Data Delivers for Your Business
- Comprehensive product listings: Accurate and extensive product data formatted exactly the way you intend it.
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Elevated customer experience: Detailed and well-structured product information meets customer expectations and drives conversion rates.
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Efficient catalog management: Add custom fields without modifying the entire database, use bulk import or export functionality, and leverage APIs for seamless product information updates.
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PIM capabilities: Centralized management of products with data inheritance and bulk editing options for consistency and automation.
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SEO optimization: Improved product discoverability with meta titles and descriptions, alt text for images, and SEO-friendly URLs to help customers find your products.
Compare Technical Products Side by Side
When a buyer compares four similar parts, they need to clearly see how they differ. Product comparison lines up the selected products, groups their attributes into category tabs, and can hide every attribute the products share, so the differences stand out.
- Category tabs: Compared attributes are grouped into category tabs, so specifications stay organized instead of running together in one long list.
- All or Differences toggle: A toggle hides every attribute that is identical across the compared products, leaving only the characteristics that set them apart.
- Pinned characteristics: Any characteristic can be pinned, so it stays in view while the buyer scrolls through the rest.
Comparison pairs with product filtering: filters narrow a large catalog to a short list, and comparison shows how the products on that list differ.
Watch Our Interactive Demo for More Information
Use the full capabilities of your product catalog to improve customer experience, promote sales, and streamline daily content management. Find out more about adding and managing products with Virto in our user guide.
Your Questions, Answered
Product attributes are the structured fields that describe each product, such as dimensions, material, voltage or capacity. In Virto Commerce, attributes can be text, number, date or boolean, and they can be grouped for display. Structured attributes let buyers filter, compare and choose correctly instead of reading long descriptions.
Buyers of technical products look for dimensions, materials, capacity, compatibility and certifications, along with clear descriptions and images. Virto Commerce supports product names, short and long descriptions, images, links, tables, unlimited properties and multilingual content, so each listing can carry the full detail.
Define attributes once and manage them centrally. In Virto Commerce you can add custom fields without modifying the database, group attributes for display, edit products in bulk, use data inheritance, and update product information through bulk import and export or APIs.
A description explains the product in words, while attributes are structured values such as weight, material or voltage that buyers can search, filter and compare. B2B buyers need both: descriptions for context and attributes for precision. Virto Commerce manages both on the same product.
