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Product Descriptions & Technical Attributes

Provide accurate and detailed product descriptions to customers to help them make the right choice faster.

 

Whether B2B or B2C, products can be complex and require rich, nuanced descriptions that go beyond basic details. Enhance your product listings with product names, short and long descriptions, options to add images, links, or tables, unlimited properties, multilingual support, and SEO information. Help customers find make a speedy and knowledgeable choice. Customize technical attributes to capture specific details of your products with multiple attribute types—text, number, date, boolean—and organize attributes into groups for better display.    

What the no-code product descriptions and technical attributes deliver for your business: 

  • Comprehensive product listings: accurate and extensive product data formatted exactly the way you intend it.  

  • Elevated customer experience: detailed and well-structured product information meets customer expectations and drives conversion rates.  

  • Efficient catalog management: add custom fields without modifying the entire database, use bulk import or export functionality, and leverage APIs for seamless product information updates. 

  • PIM capabilities: centralized management of products with data inheritance and bulk editing options for consistency and automation.  

  • SEO optimization: improved product discoverability with meta titles and descriptions, alt text for images, and SEO-friendly URLs to help customers find your products.  

Watch Our Interactive Demo for More Information

Use the full capabilities of your product catalog to improve customer experience, promote sales, and streamline daily content management. Find out more about adding and managing products with Virto in our user guide. 

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