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Product Variations and Options

Offer product variations to help customers pick exactly what they’re looking for.

Providing different versions of a product in the catalog is essential for demonstrating your full portfolio and allowing customers to make the best decision and complete a sale. Virto’s flexible system supports many types of product variations, including size, color, material, style, flavor, edition, and power.

What the product variations feature delivers for your business:

Improved customer experience: Users quickly locate the exact product they want, reducing search time and avoiding cart abandonment.
Efficient catalog management: No need to duplicate data entry as changes to the master product are automatically reflected across variations.
Advanced inventory management: Assign unique SKUs to every variation for accurate inventory tracking and independent stock management of different variations.
Increased sales opportunities: Premium variations help upsell products, while clear differentiation between variation types reduces order errors and returns.
Smart data analytics: Track the performance of specific variations to understand customer preferences and make informed decisions on future production.
Targeted marketing: Run individual campaigns tailored to product variations and engage niche audiences more effectively.

Watch Our Interactive Demo for More Information

Define attributes and create variations that are relevant to your business, instead of forcing yourself to adapt to systems that don't align with your goals. Find out more about the way product variations work by visiting Virto’s user guide.