How to Choose an eCommerce Platform in 2022
Contents
- Why Your B2B eCommerce Platform Is Important
- How to Choose Your B2B eCommerce Platform
- Who Should Be the Decision-Maker When Choosing B2B eCommerce Platform
- Factors to Think About Before Selecting a B2B eCommerce Platform
- What B2B eCommerce Functionality Is Important?
- Top B2B eCommerce Platforms in 2022
- Conclusion
- FAQs
Why Your B2B eCommerce Platform Is Important
How to Choose Your B2B eCommerce Platform
There are a few key factors you'll need to consider when choosing your ecommerce platform. Here are the most important ones:
- Functionality: What do you need your ecommerce platform to do? Make sure the platform you choose has all the features and functionality you need.
-
Integrations: Does the platform integrate with the other software you use? If not, it could make doing business difficult.
- Customer experience: How easy is it for customers to use your ecommerce platform? The easier it is, the more likely they are to buy from you.
- Security: Is your ecommerce site secure? Make sure the platform you choose offers SSL encryption and other security features to keep your customers' information safe.
- Cost: How much does the platform cost? Make sure you consider both the upfront cost and the recurring costs of using the B2B platform.
These are only a handful of the variables to consider while choosing a B2B ecommerce platform. Make sure you do your research and make an informed decision - it's crucial for your company's success.

Who Should Be the Decision-Maker When Choosing B2B eCommerce Platform
Factors to Think About Before Selecting a B2B eCommerce Platform
There are many factors to think about when selecting a B2B ecommerce platform. Here are some key questions to keep in mind:
- What business processes will the platform need to support?
- How much customization do you need?
- What is your budget?
- What are your IT capabilities?
Let's take a closer look at the most important ones.

Customer and employee experience of the platform
Adaptability of the B2B platform
The platform you choose should be adaptable to your company's changing needs. As your business grows, you'll need a B2B solution that can scale with you. Otherwise, you'll simply outgrow the platform and will have to start from scratch. You won't be able to deliver the immaculate user experience that emerges at a speed of sound. Unfortunately, this can get you in a trap of constant replatforming.
How to Choose the
Right eCommerce Platform







Business capabilities of the B2B ecommerce platform
What sort of software do you want to use? The B2B ecommerce solution you select should be able to handle all of your company procedures. This includes things like managing inventory, processing orders, and many others, namely:
- Corporate account management
- Warranty support
- Personalized customer experience
- Account-based pricing
- Invoicing
- Personalized merchandising
- Personalized catalog
- Order management
- B2B order drafts & checkout
- Infinite integration possibilities

Cost of the platform
The cost of the platform is an important consideration, but it shouldn't be the only one. Make sure you consider both the upfront cost and the recurring costs of using the platform. Also, keep in mind that a more expensive B2B platform doesn't necessarily mean it's the best one for your company. Choose a platform that offers the B2B features and functionality you need at a price you can afford. Do not forget to keep in mind the cost of innovations!
Security
Make sure the B2B solution you choose is secure. This includes things like data encryption and fraud prevention. Also, consider how easy it is to recover from a security breach. The last thing you want is to have your customer's personal information compromised.
Deployment on a hosting
What B2B eCommerce Functionality Is Important?
Key B2B features to consider
In addition to the business capabilities listed above, the following can be added:
- Quotations
- Order management
- Content management
- Customer accounts
- Batch ordering
- Returns management
- Shipping management
- Scalability, adaptability
- Mobile responsiveness
The importance of CX in B2B
In B2B, the customer experience is just as important as in B2C. In fact, it might be even more important. After all, B2B customers are usually businesses themselves, so they expect a professional, streamlined experience that meets their needs.
So what are the components of the smooth CX for B2B clients?
- Seamless omnichannel experiences
- High level of personalization
- A focus on the entire customer journey, not just on individual touchpoints
- An engaging and informative self-service portal
- Continuous improvement. Anticipation of customer requirements!

Top B2B eCommerce Platforms in 2022
If you're looking for a B2B ecommerce platform, there are many options to choose from. Here we will look at the top B2B ecommerce sites and compare the best platforms.
Examples of B2B ecommerce sites
Virto Commerce
Magento
SAP Commerce
Elastic Path
Salesforce
B2B eCommerce Platform Comparison
|
Virto Commerce
|
SAP Commerce
|
Salesforce
|
Magento
|
Elastic Path
|
---|---|---|---|---|---|
License cost |
$20k-$100k |
$200K-1M |
$450k-$700k |
$120K-$500K |
$22k-$400k |
Time to market |
Quick |
Longest |
Quick |
Longest |
Average |
Average implementation cost |
$250K |
$800K |
$400K |
$800K |
$400K |
Easy to modify |
Yes |
No |
No |
No |
No |
Cloud strategy |
Strong |
Monolythic app |
Good |
Monolythic app |
Monolythic app |
New capabilities release cycle |
Short |
Long |
Long |
Long |
Moderate |
Affordable extensibility |
Strong |
Poor |
Poor |
Poor |
Poor |
Out-of-the-box B2B capabilities |
Strong |
Strong |
Improving |
Weak |
Weak |