Catalog Segmentation & Access Control

In B2B commerce, not every buyer should see every product. Resellers shouldn't see distributor pricing. Regional branches shouldn't see out-of-market SKUs. Regulated buyers need clean, compliant assortments without restricted products appearing in search or navigation.

Virto enforces these rules at the catalog data layer—not through frontend filtering that can be bypassed, not through separate product databases that create maintenance overhead. Virtual catalogs draw from a single master product record and apply access rules per account, role, contract, or channel.

A virtual catalog is a scoped view of the master catalog—defined by rules that determine which categories, products, and content are visible to a given buyer group. Rules can be applied at the category level (expose or suppress entire hierarchy branches) or the product level (restrict individual SKUs without removing them from the master catalog).

Merchandisers control the experience within each catalog context: facet ordering determines which filter options appear first for that buyer group, and rich media—Vimeo and YouTube video embeds, category-level assets—are managed per catalog context without affecting other segments.

Merchandisers have explicit control over filter term display order within any catalog context (by name or score) without developer involvement.

• Virtual catalog scoped per account, role, contract, or channel: Each buyer group sees only their assortment.
• Category-level visibility rules: Expose or suppress entire catalog hierarchy branches per segment
• Product-level access restrictions: Individual SKU suppression without removing from master catalog
• Business-driven facet ordering: Control which filter options appear first per catalog context.
• Vimeo video support: Embed Vimeo alongside YouTube on product pages within any catalog context.
• Asset management at category level: Attach and manage rich assets directly on categories.
• Category lookup by code via REST API: Programmatic catalog assembly for partner system integration.
• Zero backend duplication: All virtual catalogs draw from one master product record.

• Regulated industry buyer: A medical device distributor's institutional buyers see only the product categories applicable to their procurement agreement—restricted SKUs don't appear in search, navigation, or API queries. Compliance is enforced at the data layer, not managed manually.

• Regional branch network: A manufacturer's regional branches each see market-specific assortments with locally relevant facet ordering and content—from a single platform instance, without separate catalog databases per region.

• Reseller assortment control: A distributor's resellers each have a virtual catalog scoped to their authorized product range and pricing tier. Adding a new reseller means creating a new virtual catalog—not a new product database.