Home Virto Commerce assets Podcast: The Architecture Behind Decomposable Commerce with Virto Commerce Founders

PODCAST

The Architecture Behind De-Composable Commerce with Virto Commerce Founders

In this episode of The B2B eCommerce Show, Justin King sits down with Sasha Siniouguine and Evgeny Grigul of Virto Commerce to talk about B2B complexity and what that means for how commerce platforms should actually be built.

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Why Watch

Reducing friction and speeding up B2B orders sounds simple, but copying a B2C shopping experience into a B2B environment almost always fails. Why? B2B buyers aren’t shopping, they’re trying to get their jobs done.

Sasha and Evgeny explain why the real starting point is treating B2B as self-service built around a customer’s actual challenges.

Podcast Highlights:

Why B2C experience patterns fail in B2B commerce.
De-composable versus composable architecture.
Where edge cases hide the real cost of a commerce project.
Multi-regional deployment and localized integration.
How AI is changing the economics of platform flexibility.
How the platform’s adaptability, open architecture, and AI made it possible for a customer to successfully run on Virto for 13 years.
The founders’ path from Alibaba and Optimizely and early ecommerce experiments to enterprise commerce for HEINEKEN, Bosch, and Volvo.