Podcast: Digital Commerce for the Circular Economy

Denis brings his experience leading digital transformation at HEINEKEN, and now at Virto Commerce, to a practical conversation about what circular commerce actually asks of your technology. Less theory, more about where the value is and how to reach it.

In this episode you’ll hear:

• ✅ Why traditional ecommerce platforms fall short for circular business models
• ✅ How to build the operating model around customer needs before investing in technology
• ✅ Where manufacturers can capture more value across a product’s lifecycle instead of leaving it to third parties
• ✅ How AI, composable commerce, and product data support reuse, resale, and refurbishment
• ✅ What digital product passports, carbon reporting, and warranty rules mean for the future of procurement

• Denis Clifford, Chief Customer Officer at Virto Commerce
• Victoria D’Arcy, co-host, All Things Circular
• Peter Evans, co-host, All Things Circular

Go a level deeper with the whitepaper Peter Evans helped shape: The New Circular Tech Stack for B2B Commerce. It turns this conversation into a working framework, covering customer centricity, recommerce, and the technology stack behind products that sell more than once.

👉 Download the Whitepaper →