PODCAST
Podcast: Why Digital Transformation Fails (And How to Fix It)
Most transformation projects start with a rigid list of features to build. The best ones start with a question: tell us about your business. Denis Clifford, CCO at Virto Commerce, joins the Infinite Green team to talk about why culture, curiosity, and business fit decide whether digital works.
Why Watch
A short, honest conversation about what really moves a transformation forward, and what quietly stalls it. Denis and the Infinite Green team skip the feature checklist and focus on the human and cultural decisions that make or break a B2B digital project.
In this episode you’ll hear:
- ✅ Why setting strategic direction matters more than choosing a technology vendor
- ✅ How the strongest projects begin with the business problem, not a pre-packaged box
- ✅ Why complex, non-standard challenges are where the real competitive advantage gets built
- ✅ How to keep technology in its right place: the thing that supports the plan, not the plan itself
Speakers & Hosts
- Denis Clifford, Chief Customer Officer at Virto Commerce
- Scott McIntyre, Co-founder & Chief Instigator at Infinite Green
- Jon Blum, Co-founder & Chief Illuminator at Infinite Green
Watch the Podcast on YouTube!
Liked the episode?
Check out the article What B2B Digital Transformation Gets Wrong based on a conversation with Scott McIntyre, Co-Founder of Infinite Green.
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