Is Your Ecommerce Platform holding your business back? With a multitude of changes to B2C and B2B2C ecommerce, especially with an increase in promotions that create complex pricing structures, B2C and B2B2C ecommerce has become more sophisticated than it was in the past. B2C and B2B2C companies doing a large volume of commerce online need to consider their ecommerce platform choices carefully – high risks come along with choosing an out of the box platform that fails to grow with your business.
Grow Fearlessly without Limits. Don't let your out of the box ecommerce platform limit you as you grow traffic, expand your product catalog and explore new markets. Virto Commerce allows you to easily add new product configurations, languages, and easily add multiple vendors to your site. Virto Commerce is your long term ecommerce partner, and builds features and functionality specifically for your team as your business needs change.
A solution designed for cloud and built on leading Microsoft .NET technology, Virto Commerce’s agile platform is built to handle complicated enterprise ecommerce and is a perfect choice for companies looking to develop a customized .NET ecommerce experience. Leading B2C companies, like Rainbow Sandals have recently chosen Virto Commerce to power their online presence.
CLOUD BASED ARCHITECTURE. Virto Commerce is designed for the cloud, enabling your business to eliminate infrastructural limitations that hinder business growth. Being based in the cloud offers a multitude of benefits including:
- Seamless upgrades & low maintenance time
- Faster time to market
- Lower costs – use money saved to grow your business
- Simple deployment (should link to implementation plan docs)
- Extensibility
- Enhanced security – ensure customer data is stored safely
OPEN SOURCE. Virto Commerce is Open Source. Virto Commerce’s platform allows you limitless access to modify the platform’s code, giving your team endless creative freedom to configure your B2C or B2B2C website to meet your exact specifications. Other benefits that come along with leveraging the power of an open source solution:
- Empower highly customized B2C store fronts by downloading the code and customize the platform yourself
- Join the Virto Commerce community of developers (link) and implementation partners (link) and tap into their ecommerce experts
CATALOG & PRODUCT IMPLEMENTATION CATALOGS. Our ecommerce platform provides sophisticated catalog management capabilities making it simple and elegant to manage even the most complex B2C product lists. Using Virto Commerce you can:
- Manage digital and physical products using flexible properties structures. Virto Commerce catalog can be configured to handle all your catalog information, or integrated with 3rd party PIM or CMS solutions.
- Configure all digital assets to be stored in popular Content Distribution Networks (CDN).
- Go Global. Virto Commerce supports multiple catalogs, languages, taxes and storefronts.

Pricing
Virto Commerce provides a responsive pricing engine ideal for B2C customers. Prices can be personalized in real-time based on audience, campaign, purchase history, geo-location, contracts and other customer-based scenarios.
- Personalized pricing
- Price lists
- Tiered pricing
- Custom currencies (bitcoin, points)

Multi tenant
Built to support complex B2C and B2B2C scenarios, Virto Commerce includes capabilities to create solutions for distributors and manufacturers. Create complex org structures, allow vendors to accept orders and customize the look and feel of their storefront. Virto’s software allows you to:
- Create organizations
- Vendor store themes and templates
- Relate orders to specific vendor/store
- Control vendor permissions

Commerce integration platform
Virto Commerce is developed using modular architecture with each module exposing a set of REST based API's. These standards based unified API's provide businesses, agencies, and system integrators with advanced ecommerce capabilities that are easier to consume, manage and combine with other business systems and frontend technologies. Explore our API.
- Module architecture
- Real-time documentation
- REST Oauth and token based authentication
- Granular permissions

Order management
Virto Commerce provides an industry leading document based order management functionality. It can be integrated into complex enterprise workflows - including many leading ERP and fulfillment systems.
- Customer order history
- Split shipments
- RSplit payments
- Punchout support
- Quotes & Purchase Orders
- Subscription management