Enterprises will often come across customers’ need to have a single platform between their various platforms such as websites, apps, and even social media platforms. They want content that is unified for both the internal and external experiences. Digital experience platforms are crucial in the ongoing transition from the Web-oriented platforms to the digital platforms. Digital experience platforms offer comprehensive capabilities as they move from Web-only platforms to digital experiences. The digital experience is critical to growing customer satisfaction and loyalty. Driven by the natural evolution of technology, a DXP can offer customers the relevance that fullfils a specific need in a fully connected, digital experience. If your business is considering DXP, ask yourself these questions:
1. Is the majority of my business online?
Whether you offer in-store or online experiences, DXPs enable customers to enjoy a fully connected experience with your business by leveraging any type of asset, or group of assets, across any digital touchpoint such as online, in-store, billboards, kiosks, customer portals, e-commerce systems, and more. The integrated software network engages disparate audiences across multiple, varying digital touchpoints and organizes omnichannel experiences.
2. What is the current state of my working environment?
If your organization has several “siloed” back-end systems that are operating separately with little to no connectivity, an agile DXP can improve the interaction between your customers and your brand.
3. How many touchpoints do I have with my customers?
Implementing a DXP is an extremely effective and efficient tool when you have a number of both in-store and digital touchpoints and a need to integrate backend and frontend systems to meet customer demand.
4. Is my target audience diverse?
A DXP is equipped to handle content and asset management on a large scale. This is an effective tool to segment your customer base and reach them exactly where and how they want to be reached.
5. Do I want to deliver my clients a highly differentiated customer experience?
The digital journey has evolved and is critical to customer retention. Sending the same message to every user does not equate to an exceptional, personalized user experience. With a DXP, your business can collect customer data, define personas, serve custom content to specific audiences, and connect with other channels such as social media or mobile applications. It integrates with other systems and departments to enable a highly personalized experience for customers.