Watch Video: HEINEKEN & Virto Commerce on Building Customer Trust Before AI
In this exclusive case study presented at the B2B Online Europe conference in Düsseldorf in December’24, HEINEKEN’s global e-business leaders, John Kelly, and Jim McGregor, join Denis, Chief Customer Officer at Virto Commerce, to share how a deep understanding of customer needs became the foundation of their AI strategy. Together, they discuss the power of building trust with customers before introducing AI-driven solutions, providing real-world insights from HEINEKEN's journey. From enabling faster customer onboarding to leveraging AI tools like Copilot for improved workflows, the session explores how trust and technology work hand-in-hand.
Key Takeaways for Your Business
Led by Denis, the conversation delivers insights for businesses navigating digital transformation. Discover why customer trust is the essential ingredient for AI success, how to cultivate organizational agility for technological adoption, and practical strategies for integrating AI into your operations. Packed with lessons from HEINEKEN’s sales enablement and supply chain innovations, this case study is a must-watch for leaders seeking to future-proof their businesses and use the potential of AI effectively.
You’ll learn about:
- HEINEKEN and Virto Commerce’s approach to building trust with customers before implementing AI.
- Real-world examples of AI in action, from sales enablement to digital twins.
- The role of humans in a tech-driven future and how to prepare your team for change.
- Tips from HEINEKEN's journey to scaling AI innovations effectively.
Speakers
Denis Clifford
Chief Customer Officer, Virto Commerce
John Kelly
Global Director eRetail & Centre of Excellence
E-Business, HEINEKEN
Jim MacGregor
Global Head of Change Enablement, HEINEKEN
Watch the video to learn why knowing your customers is more vital than ever in a digital-first world.
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