Introducing Stable 10 Release of Virto’s Commerce Innovation Platform: Truly Composable and CMS-Agnostic
Virto’s Commerce Innovation Platform is called adaptable and flexible for a reason. We constantly evolve and modify Virto’s products to meet our customers’ business needs and help them adapt to a changing ecommerce environment in any industry or supply chain sector.
In addition to having regular monthly improvements, every quarter, we introduce the latest stable release of our platform, the one that encompasses all stages of verification and tests for new features and business scenarios a customer can confidently leverage.
Beyond Regular Bug Fixes: Delivering Major Platform Upgrades
Here are the most significant updates from the Stable 10 Release for partners and customers to take advantage of.
Kickstart Your eCommerce with Six Ready-to-Use Packaged Business Capabilities
What’s Changed?
We added six ready-to-use packaged business capabilities (PBCs) tailored to specific ecommerce needs, facilitating quick setup and effective management of product catalogs, product information, and more.
PBCs are high-performance functional units that solve a complete business scenario. A business can easily and quickly adopt all of them rather than developing a solution from scratch. Each PBC comes with complete business scenarios and a curated set of modules that work seamlessly together to deliver the desired functionality.
The six PBCs are as follows:
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PBC Name
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Business Benefits
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Virto Start
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A foundational package to kickstart your ecommerce B2B or B2C store with pre-built tools and templates. Easily add new functionalities on top of it for smooth and cost-effective scaling.
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Identity Provider
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Enables quick customer authorization and centralized authentication with secure customer login and role-based access control.
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Customer and Organizations
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A package aimed to ease customer and organization record management, including complex business account hierarchies, account properties, employee and organization relationships, and account tagging.
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Digital Catalog
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Facilitates creating and managing a digital product catalog, supporting real-time product data and accurate, fast search.
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Product Information Manager
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Allows setting up and customizing of product catalogs, simplifying product management, and ensuring data accuracy across all channels.
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Purchase and Checkout
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Provides an essential shopping cart and checkout functionality integrated with customer and order management.
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Why It Matters to Your Business
Any functionality can be added on top of the PBC as the business grows. This way, a company is able to build a tailored ecommerce solution that aligns with their brand objectives and addresses all their customers’ needs. Adopting a PBC facilitates faster time-to-market for new features and services. It also lowers the cost of ownership by leveraging pre-packaged capabilities that companies use to reduce development and maintenance costs.
With Virto PBCs, ecommerce businesses can innovate rapidly, scale operations, and customize solutions as needed without high vendor dependency.
Seamlessly Integrate Any CMS with the Commerce Innovation Platform via Virto Pages
What’s Changed?
With the release of the Virto Pages module, Virto Commerce introduces a game-changing approach to content management: CMS-agnostic and composable. Virto Pages acts a central integration point for managing multiple CMS systems. As a so-called CMS-hub, this module seamlessly integrates with any content management system, such as Builder.io or other popular platforms. Now, Virto Pages fully supports headless Builder.io CMS, with Virto Page Builder, Contentful, and Optimizely support coming soon.
Why It Matters to Your Business
The beauty of Virto Pages lies in its flexibility. Instead of locking your business into a single CMS, the module centralizes all the complexity and business logic within Virto Pages as a provider. This means you can switch CMS solutions or update them without vendor dependency or unnecessary changes to each piece of code. Virto Commerce implementation partners can easily adapt the system to align with clients’ preferred CMS solutions, ensuring smooth transitions and consistent website performance.
Virto Pages empowers businesses to stay flexible and efficiently respond to market changes by eliminating the dependency on a specific CMS vendor. Whether you’re scaling to meet new customer demands, rebranding, or evolving your digital strategy, you can swap or upgrade your CMS within days without disrupting operations or significant additional development costs.
Ultimately, Virto Pages aligns with the composability principles and unparalleled adaptability of the Commerce Innovation Platform.
Virto + Builder.io integration can elevate your content-driven store
Recover Potentially Lost Profit with Upgraded Push Messages and Abandoned Cart Notifications
What’s Changed?
The new settings for the Push Messages module include:
- Enable push notifications: Toggle push notifications on or off for specific stores.
- Enable Firebase Cloud Messaging (FCM): Enable or disable Firebase Cloud Messaging for push notifications. As a push notifications provider, FCM works seamlessly across web, mobile, and desktop applications, including offline-first progressive web apps (PWAs).
In addition, the Cart module now includes an “Abandoned Cart” email notification feature, which reminds and encourages customers to complete their purchase.
Why It Matters to Your Business
The upgraded Push Messages with FCM integration and abandoned cart reminders help recover potentially lost sales by encouraging customers to complete their purchases. These functionalities are often seen in B2C sales and are starting to gain momentum even in a complex B2B model, improving conversion rates.
Manage Multi-Vendor Marketplace Communications with Ease
What’s Changed?
The latest platform release introduces a communication widget that includes all the chats between a platform operator and vendors.
Now, when an operator has a question about a vendor’s product, the vendor will receive the query directly through the communication widget, as illustrated below.
Clicking on the communication widget opens a communication panel, where a marketplace vendor can send instant replies to the operator. This makes the communication process more transparent and efficient.
Boost new revenue streams with Virto’s Multi-Vendor Marketplace Software
Why It Matters to Your Business
Multi-vendor management and communications between operator and vendor become even more convenient. For marketplace operators, this means improved management of vendor relationships as well as faster customer support when needed.
For a more technical overview of the latest platform release, check out the full list of upgrades in our December release notes for developers. Stay tuned for future platform upgrades.
Explore the power of a truly adaptive ecommerce stack that grows with your business
