Different sales scenarios
Whereas in the B2C sector, where every customer gets to see the same online product assortment, B2B digital commerce needs to be able to adapt to different customer requirements. You may offer custom bundles, tiers of product for different retailers based on the relationship you have with them or you could have other very specific sales scenarios. And at the end, your B2B commerce platform needs to be able to support all those scenarios. As a consequence, B2B e-commerce is often dealing with very large product catalogs. When migration to a new e-commerce platform is needed, the challenge is to migrate an entire database, which is not only huge but also extremely valuable. Out of fear that they will lose crucial data, some B2B companies even decide not to migrate at all and stick to their outdated system.