Why Video Is So Useful on Product Pages
The new video upload feature gives sellers a creative way to showcase their products and is the best way to demonstrate their products in action. For the B2B segment, this feature is especially important, because in addition to marketing videos that stimulate sales, you can post video instructions for the assembly and maintenance of production equipment, motors and pumps, various machines, and mechanisms.
Numerous analytical studies and the experience of many online stores confirm the effectiveness of having videos on the product page. Let's take a look at the top three benefits of a video highlighting a product and how it works.
- Product videos increase conversion rates
Videos have proven to be great tools that outperform text and illustrations to convert visitors into buyers. Embedding videos can increase conversion rates by 80%, according to Forbes.
- Product page video improves SEO
Buyers in both B2C and B2B sectors expect to see YouTube thumbnails among the top 10 search results. Many buyers prefer to watch a video about a product rather than read its description by scrolling down the page. This all happened thanks to an update to Google's algorithm called Panda nearly 10 years ago. Now promoting search through video has become a very effective practice for stores. Why not take advantage of the new VC video add feature and promote yourself?
- Sharing videos to social networks
Since the video on the product page is embedded from YouTube, it's easy to share on social media. This works especially well in the B2C segment, expanding the product's reach to a wider audience.