Over recent years, there have been many researches conducted that proved what the e-commerce professionals had already noticed – the quality and completeness of product information has a direct impact on the company’s sales.
As the online marketplace evolves, so do the ideas and knowledge about what kind of content has the most impact on customers’ purchasing decisions. There are many discussions among professionals about the optimal length of product descriptions and which information they should or should not include, the number of product images or videos to be displayed, what kind of suggestions and recommendations generate the best response and so on.
However, what is certain; more accurate and completed product information equals better sales.
The opposite stands true as well, however. Inaccurate or incomplete product content can damage customers’ trust in the brand or the retailer.