eCommerce Platform for Multi-Brand Stores
Sell every brand you carry from one platform, with the right catalog, prices, and stock for each buyer, so more customers order online and digital sales grow.
BUILT FOR MULTI-BRAND WHOLESALE
What Does a Multi-Brand Wholesaler Need to Sell Online?
Every brand’s catalog, each customer’s negotiated prices, and stock from every warehouse in one place, without a separate copy of the data for each brand. Virto Commerce Engine, powered by the Virto Commerce Innovation Platform, runs several brands, large catalogs, and negotiated pricing together.
What you get:
1. Broad product selection and pricing flexibility.
2. Scalable, personalized customer experiences.
3. Consistent product data, prices, and stock in every channel.
Because every brand runs on the same platform, you can add more brands, markets, and channels as you grow.
WHY VIRTO?
How Does Virto Commerce Simplify Multi-Brand Catalog Management?
It gives you a platform designed to:
1. Grow revenue by managing every brand’s catalog in one place.
2. Cut transaction costs with efficient workflows.
3. Give each customer a personalized shopping experience with the right products and prices.
Virto Commerce is built for the specific work of multi-brand catalogs: one product record shown the right way in each channel, with no duplicated data, so adding a brand does not mean building a second catalog.
Increase Revenue
Win more B2B customers and keep them longer by becoming their preferred multi-brand supplier. With Virto Commerce you can widen your product offering, make purchasing simpler, and personalize what each client sees, so buyers find every brand they need in one place.
Cut Transaction Costs
Move customers to online ordering, connect ecommerce with your internal systems, and automate order processing, so each order costs less to handle.
Reduce Manual Work
Manage every brand’s catalog across channels from one place, speed up data and order processing, automate routine tasks, and add AI-powered assistants, so your team spends less time on manual work.
80% Digital Adoption: DeKlok Dranken's Success Story
See how this beverage wholesaler got there with Virto Commerce.
Tailored Features for Multi-Brand eCommerce
Large Multi-Brand Catalogs
Complex Contracts Support
Manage complex B2B relationships with digital contracts that cover custom pricing, selective product access, pricing tiers, volume discounts, validity periods, and other terms.
Real-Time Inventory Visibility
Real-time inventory visibility across multiple warehouses, combined with the ability to order from different locations, lets B2B buyers make informed purchasing decisions, reduce delivery times, and manage stock more accurately.
AI-Based Productivity Tools
Give B2B buyers productivity tools that cut the manual steps out of procurement. AI-powered features, like smart order capture and semantic product search, help them find products and place orders faster.
One Foundation. Multiple Applications
Virto Commerce gives you one foundation for different commerce models. It is built to change as your business does, so you can improve customer experience and run operations more efficiently.
For Manufacturers
Rethink how you reach buyers through digital channels. New digital commerce strategies set you apart from competitors and let you create new business models and services.
For Service Providers
Service businesses compete on customer experience. Combine the flexibility of Virto Commerce with the customer focus of your business to improve how you deliver services.
For Multinationals
Scale quickly across diverse markets by adapting local solutions built with Virto Commerce, keeping the agility of a small company and the strength of a large enterprise.
For Retailers
Use Virto Commerce to stand out from the competition in the mature online retail market with a customer experience that is distinctly your own.
One Solution, Endless eCommerce Possibilities
THE TECH STACK
The Technology Behind the Virto Commerce Engine
The Virto Commerce Engine runs on the Virto Commerce Innovation Platform (CIP), built on cloud best practices. That foundation gives you the flexibility and resilience to adapt the engine as your business changes, and a reliable base for growing your digital commerce.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology powering the Virto Commerce Engine, built on the core pillars of composability, an open ecosystem, high performance, and scalability.
2. Managed Composable Platform
Built on Virto Atomic Architecture™, the Virto Commerce Engine is delivered as a managed composable platform: one that keeps working while you change it, and does not get harder to change as you go. Virto can run it for you in Virto Cloud, or your team can run it as a self-managed deployment. Either way, Virto and systems integrators (SIs) keep delivering improvements that add value over time.
3. eCommerce Frontend for Every Device
Modern frontend technology supports any digital commerce scenario. It works across all devices, delivers excellent performance, and is equally effective for acquiring new customers and building customer loyalty.
4. Open eCommerce Ecosystem
Flexible integration lets you embed a solution built on Virto Commerce technology into your existing enterprise systems, so operations keep running smoothly and scale easily.
Core Features for Multi-Brand Management
Increase Revenue
- Multi-brand virtual catalogs
- High user adoption
- Large, detailed catalogs
- AI-based recommendations
- Personalized marketing
- Personalized pricing
- Product recommendations
- Quotes management
- B2B account profile
- Personalized content
- Product semantic search
- Multiple currencies
Simplify Transactions
- Real-time inventory
- Self-service ordering
- AI-based full-text search
- RFQ workflows
- Role-based access
- Bulk ordering
- Full product information
- Product review
- Product specifications
- AI assistants
- Contracts
- Flexible payment options
Run Operations Efficiently
- Catalog management at scale
- High order volumes
- ERP integrations
- CRM integrations
- Integration with marketing tools
- Inventory management
- Advanced localization
- Communications
- AI assistants
- Customized workplaces
- BI reporting
Ready to Bring All Your Brands Together?
Book a call to see how your brands, catalogs, and customer prices would run on one platform.
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