Click and Collect in Store (BOPIS)

Accelerate order fulfillment and reduce shipping costs with Virto’s no-code Buy Online, Pick Up In Store (BOPIS) solution that empowers customers to shop online and conveniently pick up their orders at selected physical locations—your distribution centers, showrooms, or partner stores.

What is BOPIS?

The Buy Online, Pick Up In Store (BOPIS), also known as Click & Collect, is a vital option for B2B, B2C, and D2C companies that allows customers to choose where to pick up their orders.

By combining the convenience of online shopping with the immediacy of in-store pickup, BOPIS has become an essential element of the omnichannel ecommerce experience.

Click & Collect (BOPIS) capabilities are available through Virto’s Commerce Innovation Platform—a composable, headless, PaaS eCommerce solution for B2B, B2C, and D2C.

How BOPIS works in Virto Commerce

Virto Commerce delivers BOPIS as a no-code module, enabling retail click-and-collect that seamlessly integrates into your existing workflows, allowing both B2B and B2C customers to utilize BOPIS fulfillment and optimize their shopping experience.

The customer orders online, chooses the pickup location during checkout—whether it’s a showroom, a partner store, or a distribution center—and arrives to pick up the order at their convenience.

The seamless flow of BOPIS ecommerce ensures customers get the orders on their own terms, elevating their shopping experience and driving loyalty to your brand.

Google Maps Integration for Pickup Location Selection

Virto’s integration with Google Maps allows users to choose the closest pickup point directly on the interactive map during checkout. Shoppers can view all available locations, check the addresses, and plan their routes, reducing selection errors and improving their experience with the Click and Collect solutions. 

What Retail BOPIS Feature Delivers for Your Business 

• Lower shipping expenses: Shift a portion of the orders to self-pickup and save on logistics, especially in locations with costly or unstable delivery. 

• Faster order turnaround: Connect clients to nearby pickup points, speed up delivery, and increase order capacity without overwhelming your warehouse. 

• Increased conversion and customer loyalty: Flexible fulfillment enhances convenience, builds trust, and stimulates repeat purchases.  

• Omnichannel sales strategy support: Blend online and offline sales channels with BOPIS. Create a unified customer experience and adapt to any buying scenario. 

• Smooth transition to D2C: BOPIS unlocks direct-to-consumer sales and bypasses complex delivery networks. 

Real-Life Use Cases for Virto’s Retail Click and Collect 

• Retail and franchises: Transform stores into convenient order pickup hubs and drive additional foot traffic.  

• B2B companies: Enable online ordering with pickup at distribution centers to accelerate fulfillment.  

• Marketplaces: Leverage partner locations as official retail click-and-collect points to extend reach and strengthen the partnerships.

Virto’s click and collect capabilities are more than a delivery method but a vital element of an advanced BOPIS fulfillment strategy. It is a proven way to expedite your business’s growth, reduce costs, accelerate sales cycles, and give B2B customers the level of control and convenience they expect. 

Get started with click and collect in-store Buy Online, Pick Up in Store functionality in minutes! Check out the user guide to learn more.

FAQ

1. What is BOPIS in ecommerce? BOPIS allows customers to shop online and pick up orders at the nearest and most convenient location, blending the ease of online shopping with fast order collection.  
2. How does click and collect improve fulfillment speed?
   Click and collect reduces the delivery time and eases warehouse load by offering flexible pickup locations, speeding up overall fulfillment.
3. Why is BOPIS important for B2B companies? 
   BOPIS supports complex fulfillment needs in B2B and creates an elevated omnichannel experience. By offering multiple pick locations, it enhances customer control over order collection and allows for flexibility that is critical for B2B buyers.