3. Establishing order priority
Often, order selection and prioritization are delegated to junior staff within the marketing or sales department.
However, it is important the people selecting the orders must be aware and in sync with the company’sstrategic plans of the company as a whole, which is only possible if they are in constant direct contact with the top management. The choice of which orders a company selects or rejects indicates its strategic imperatives. If the staff member responsible for this process does not have a clear vision of those, his decisions will most likely not benefit the company’s long-term goals.
Prioritization of orders would also normally reflect the importance of certain customers for the company and the availability of the products required to fulfill their order. This task would be performed with the most efficiency if marketing, production, and strategy departments were involved. That way, the global company strategy in customer relations and partnership building can always be taken into account.
This is also important to remember when the order is being scheduled for production. Marketing teams would often have a list of orders they would want to be processed urgently, which would mean the production department would have to deviate from its original plan.
The production teams on their side are more concerned with utilizing the company’s assets efficiently and managing related costs than partner relations, so they will often insist on sticking to their plan to meet their goals.
If both teams get a say in scheduling and prioritizing during order processing, they can more easily find an arrangement that works from both standpoints. The production department will have to be more understanding of the necessity to expedite certain customers’ orders and of the need to change production plans occasionally in the larger interests of the company. At the same time, the marketing team should avoid abusing that option. That way, you can strengthen customer loyalty without inflicting extra production costs.