Invest in SEO campaigns
One of the most functional B2B ecommerce marketing strategies is running SEO campaigns. Search Engine Optimization gives B2B ecommerce owners an edge over their competitors. By using targeted keywords and phrases that describe products and services, businesses can appear in searches, attracting more prospects.
Additionally, on-site SEO optimization should be well structured. Website features such as page load times, URL structures, structured data implementation, metadata, mobile-friendliness, and others should be correctly optimized for visitors.