If you are an administrator or a support personnel on a Virto Commerce-based web store, you can log in under another user’s credentials. This functionality is called Login on Behalf. You may wish to do this to see what a user sees on the webpage at the same time, to help place an order, and even make a payment on their behalf. All Login on Behalf operations are strictly logged to avoid possible claims from customers.
This post is about a useful Login on Behalf feature in Virto Commerce B2B eCommerce platform administering, which helps to increase the productivity of web store personnel. It also contributes significantly to customer satisfaction and brand loyalty while decreasing the number of abandoned carts.
When a user reports a problem with an order processing operation or a bug found, support staff often need to look at the screen through the eyes of that user. This is especially important in cases where an unpredictable error occurs in the application, since it can be difficult to recreate the error during the support ticket.
Also, this Login on Behalf capability helps to efficiently work in-house on the site. For example, a more experienced admin can help a salesperson with a bulk export of products from an Excel file, as well as perform other operations on the ecommerce site’s web pages.