B2B Portal

A robust B2B eCommerce portal with out-of-the-box features like corporate account management, account-based pricing and catalogs, custom workflows, RFQ, and more!

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B2B Portal

What is B2B Portal?

A B2B portal is software that allows businesses to complete transactions with other businesses within a unified platform. Companies use B2B eCommerce portals to place orders, pay invoices, and browse product catalogs online. The portal allows businesses to self-serve without needing employees to handle the transaction.

Virto B2B eCommerce Portal — a Perfect Fit for Your Digital Strategy

Start delivering a unique user experience within 3 months with your B2B portal software and continue to improve your digital B2B business without any restrictions.

B2C Solutions Don’t Offer a Solution for B2B Complexity

B2B digital interactions are much more complex compared to B2C. That is why you should be critical selecting a solution to implement your B2B digital strategy.

Trusted by Enterprises around the World

B2B portals based on the Virto Commerce platform are used by enterprises all over the world, including Fortune 500 companies.

Absolute Freedom for Your Digital Strategy

Virto Commerce cloud-native B2B eCommerce Portal provides absolute out-of-the-box flexibility, solves critical B2B challenges and gives a total freedom of integration with any ERP, marketing tools or AI services.

Virto Commerce B2B Portal Features

Personalized Digital Catalog Management

Personalized Digital Catalog Management

Rich digital catalog management functionality with flexible taxonomy and personalized availability that can be easily integrated with ERP, external catalogs or an enterprise PIM engine.
Checkout, Order and Stock Management

Checkout, Order and Stock Management

Creating order drafts, submitting orders, reordering, submitting quotes and real-time access to order status makes everything 100% transparent for your customers.


Multiple options for up-sell and cross-sell technologies including flexible management of products association lists and integration with AI recommendation services.
Account Based Pricing and Marketing

Account Based Pricing and Marketing

Offers customized pricing rules of any complexity for purchasing companies, so that every user of the company concerned can see their own products, prices and promotions.
Account Managers and Support Friendly

Account Managers and Support Friendly

It is always possible to check a log history or log in on behalf of a business user, see what he sees and solve the problem or help make an order.
Business User Personal Cabinet

Business User Personal Cabinet

All business data is available for business users based on their permissions: orders and payments status and history, invoices, contracts, quotations, and so on.

Every Large Brand and Enterprise Uses a B2B Portal.

This is true across all industries, from pharmaceuticals and insurance to wholesalers, distributors, and manufacturers. Some examples of companies with B2B portals include Michelin, BMW, Adidas, and Nissan.

Alibaba is another example of B2B portal. It is the largest B2B company in the world, but any company can use B2B portal software to develop its own B2B portal.

Learn more from Virto Commerce B2B Portal Case Studies
De Havilland Canada  Aftermarket B2B Portal

De Havilland Canada 
Aftermarket B2B Portal

De Havilland’s B2B customer portal supports aftermarket sales, invoicing, and data access for buyers and suppliers. Data, documentation, invoicing, and eCommerce are unified through the portal, which makes the B2B customer experience superior.

The Heineken Distribution B2B Portal
The Heineken Distribution
B2B Portal

Heineken’s distributors B2B portal, launched in 2018, is expected to see €5 billion in B2B sales by 2025. The portal launched in more than 15 countries and allows new Heineken markets to go live within weeks. It connects distributors, administrators, and customers, providing smooth CX and immense cost optimization.  

Read more →

De Klokk Dranken B2B Portal
De Klokk Dranken
B2B Portal

De Klokk Dranken B2B Portal gives each customer their own customized company page with personalized offers. The scalable platform supports customers and internal staff, making De Klokk the number one HoReCa partner in the Netherlands.


Read more →

See B2B Portal in Action

Everything You Need to Run a Scalable B2B eCommerce Portal

B2B Specific Functional Features
B2B Specific Capabilities Out-of-the-box

Account-based pricing and marketing, flexible role-based management, customized or contract-based access to products and services, full access to business data in the cabinet.

Align Your eCommerce With Your Business Model
Align Your eCommerce with Your Business Model

Set custom workflows to fit your business model and invent new ones: quotes, subscriptions, reordering, contract-based pricing, multilevel approval workflow and others.

Integrate Easily with Any Business Software
Integrate Easily with Any Business Software

An API-based platform turns your B2B portal into a real digital gateway for your customers. Integrate easily with any ERP (SAP, Dynamics AX, Sage...), datawarehouse or other services and applications. 

Want to learn more about Virto Commerce B2B Portal?

Let’s connect!

Adam Willmouth
Adam Willmouth
Chief Engagement Officer
Ben Black
Ben Black
Sales Director

B2B Portal FAQ

What are main benefits of implementing B2B portals?

Implementing a B2B Portal allows businesses to create custom pages for their customers, including individualized item lists, pricing, order history, and more. Through B2B portals, vendors can access vital information without manual input from staff. This reduces errors and increases flexibility, benefiting both parties, and provides quicker order completion and payment.

What B2B portals are most popular?

B2B portals are popular with customers across industries. Some of the most popular B2B portals work with manufacturers, suppliers, and other vendors. Even businesses in the travel industry and trades use B2B portals.

Why B2B ecommerce portal popular?

B2B ecommerce portals are popular because they benefit both sides of the transaction and guarantee a smooth customer experience. Since companies don’t have to speak with personnel to reorder products, orders can be completed 24/7/365, which is ideal for global businesses operating across time zones. Having a B2B portal means reduced costs due to staff errors, quicker order completion, improved inventory management, and better order tracking. 

How to make a B2B Portal?

To create a B2B portal, businesses should partner with a B2B web portal development company. The company can implement a customized B2B portal solution based on the business’s needs. B2B portal development is customizable so that each business can have a unique B2B solution.

What is Virto B2B Portal Software?

Virto Commerce’s B2B portal software is used by some of the world’s largest enterprises like The Heineken, Grolsch, De Havilland Aircraft of Canada, etc. The platform allows businesses to create robust solutions for complex B2B problems. It includes advanced out-of-the-box features ready for companies to use and launch their customized B2B eCommerce portals that fit their business strategy perfectly.