The challenge (in a situation such as described above) is creating different customer experiences for different channels. To solve this challenge, your B2B ecommerce platform needs to be multi-channel and headless. In a headless approach, the front end has access to the back end via APIs, which allows you to attach as many front ends to the single back end as needed. By having a headless B2B ecommerce platform, you can maintain several websites (one for each industry), so that customers from different industries have relevant experiences, and connect them to the common back end, which will translate the relevant business logic to each channel.
This way, each website can have its separate design, upselling logic, catalog representation, price lists, promotions, and so on.
The virtual digital catalogs (based on a master physical catalog) guarantee that each channel only sees products that are relevant to their industry (without duplication or omission).
Since businesses in different industries have their relevant workflows, your B2B ecommerce solution must differentiate the workflows accordingly: for example, for restaurants, there may be just a few people who deal with procurement, while in the retailer chains, the workflows can be complex and require granular access levels and approval steps.
Similarly, the pricing module needs to be flexible enough to sustain varying pricing strategies for different channels.
Virto Commerce B2B ecommerce platform meets all the above requirements and can deal with those challenges flawlessly: it’s multi-channel and headless, has virtual catalogs, and its own extensible Price Module. The platform supports multiple languages and integrations and can seamlessly exist adjacent to your old ecommerce platform or can be built on top of it. You don’t necessarily have to re-platform (unless you want to), because Virto Commerce can exist along with your old solution, and two platforms can integrate and complement each other.
If you want to learn more about how the Virto Commerce B2B ecommerce platform can help your business to expand, schedule a free 30-minute demo now!