Direct-to-Consumer Ecommerce Platform by Virto Commerce
“We are excited to work with Natrol and their ecommerce agency partner; No Limits Interactive, to improve not only the consumers’ online shopping experience but also Natrol’s enterprise-wide ecommerce capability," said Alexander Siniouguine, CEO and Founder of Virto Commerce. “Digital commerce transformation is critical for companies like Natrol; they are making a strategic shift to build a commerce platform to serve customers better, own the distributor relationship, and mine the insights from the usage patterns.”
In return for Virto Commerce’s implementation, Natrol expects higher consumer satisfaction. “We will be giving our consumers direct access to our extensive line of Natrol products. They will be able to participate in helping shape higher quality products for better consumer outcomes. And we will also give them much in return through generous loyalty purchase programs,” stated Andrew Houlberg, President of Natrol.
"In order to start selling directly to our consumers online, we needed to carefully partner with a strategic software company with a proven track record who will help us embrace a direct-to-consumer transactional capability,” Houlberg continues. “We are pleased to be working with Virto Commerce and No Limits Interactive for our solution.”