Case Study: Bosch Loyalty Portal
Here’s the story of how Virto Commerce helped Bosch Thermotechnology build its loyalty portal that gave Bosch access to its end customers.
Bosch Thermotechnology (Bosch Thermotechnik) makes heating and air conditioning solutions for residential, commercial, and industrial applications. Traditionally, the company relied on its distribution channels for completing the final sale, having no access to important customer information on how and where customers used the company’s products and how well the distribution channels worked. To gain access to customer data, Bosch Thermotechnik wanted to create a digital customer loyalty program that would allow it to interact with the customer directly.
Bosch was looking for a solution that would adhere to the following specific criteria:
- Integration with multiple fulfillment providers
- Points-based purchase system with no actual currency exchange
- High level of automation for importing new products
Working alongside Virto Commerce, Bosch developed the Virto Commerce Webshop for Bosch Thermotechnik Sales Digital Unit, which now supports sales with an established loyalty program, lead management system, and customer pages.
The Sales Digital Unit is essentially a loyalty portal where partners register Bosch Thermotechnik products they bought with a serial number in return for points, which they can spend for marketing materials, professional tools, or clothing - all related to the Bosch brand.
There are different partner levels that depend on the number of items sold and other criteria, which allows Bosch to motivate partners to perform better.
“The year we switched to a new application and the Virto Commerce backend, we doubled our turnover from 3.5 [million] to 7.5 [million] euros. Definitely a successful project!” attests Cornelius Munz, Senior Software Engineer, Bosch Thermotechnik.
With the portal built on Virto Commerce and the Microsoft technology stack, Bosch Thermotechnik now has access to valuable customer data and insights, can motivate its partners, and support those who perform best. The Bosch Thermotechnik Customer Loyalty Portal serves as a long-term solution that will grow with Bosch Thermotechnik and meet its future business needs.