SAP Hybris is a multichannel e-commerce CMS platform that has a lot of integrated tools and services available. It can work within both B2B and B2C markets and performs the best in specific industries, like finance, telecommunications, media, insurance, retail and manufacturing.
SAP Hybris as a service is based entirely in the cloud and uses an integrated CRM framework. It exists since 1997 and is one of the originals when it comes to the e-commerce platform market. Additional advantages of this platform are product and salesmanagement, sales automation, agile charging, etc.
One of the major problems with SAP Hybris is its cost - it starts from $50k per project. This immediately cuts out a lot of small businesses. There are also some problems with CMS in general, reported from both users and developers.