Supporting B2B Customer Relationships
Another challenge is maintaining and growing customer relationships in the digital space. What’s comforting is that 84% of buyers admit that if they have a good relationship with a supplier, they are highly unlikely to switch to another partner, even if alternative conditions are financially more favorable. So, theoretically, you have better chances of retaining customers if you provide a good customer experience. At the very least, a good B2B CX implies a quick and user-friendly B2B ecommerce portal that gives them access to trustworthy, transparent, and accurate information whenever and wherever they need it.
To learn more about strategies to improve B2B CX, click on the banner below.