Marketing strategies and content
There are lots of similarities in the type of marketing of both industries. Both models use similar mediums for advertising and promoting their products. However, there is a difference in the content marketing and tactics employed by each model.
In B2B, the buyers often make purchases based on the benefit the product or service will provide for their organization. B2B marketers know they only need to convince the decision makers, so they ensure the content of their marketing plan is educative and concise. When decision makers have enough details about a manufacturer’s product they can easily make purchasing decisions.
In B2C, the buyers also purchase products they will derive benefits from but they tend to make decisions based on how a marketer presents the product. B2C buyers are more emotional inclined, therefore, the marketing strategy and content needs to be appealing. For instance, a company selling toothpastes can run adverts on tvs, radios, and newspapers to create brand awareness and facilitate the decision of the end consumer.