PIM or Product Information Management is a system for managing product information. What is it and how important is it for business? Imagine that you have thousands of products or even millions in your online store. PIM systems were developed to manage this mass of information about the product.
The first thing that a company receives after implementing a PIM is a reduction in the cost of managing product information. You will be able to spend less time maintaining your products and they will be able to sell online and offline faster.
Also with a PIM, the quality of information is improved. You can be sure all the required content attributes are filled in and checked for your products before they reach the ecommerce website.
The main idea of PIM systems is that they are master systems for product data. That is, all the necessary information about the product could be stored in the PIM, and changed only there. All other systems, such as the brand-owned ecommerce website, marketplaces, etc. already receive product information through export from the PIM.
Uploading product data from a PIM can occur in asynchronous mode (like every 10 minutes according to a schedule, as an example) or in real-time mode. The last option means uploading immediately after changing and checking that product information is transferred, and data transferred to other systems, including the ecommerce platform.
Just as in the case of a CRM to Virto Commerce integration, there are two methods to integrate a PIM into our platform:
- Synchronous Integration Method for Real-Time CRM
- Asynchronous Integration Method using Middleware for other CRM
The implementation team can select the method which best fits your requirements.