The Top 10 eCommerce Podcasts 2021

Many people turned to audiobooks and podcasts for information, knowledge, and (even) relief during the challenging and lonely months of lockdown. While listening to the soothing voice of Stephen Fry narrating The Hitchhiker’s Galaxy felt almost tranquilizing, consuming actionable advice that could be later employed on the job restored some sort of normalcy and gave hope for the future. According to the Spoken Word Audio Report 2020, 40% of respondents said they were listening to podcasts more since quarantine restrictions. Admittedly, eavesdropping on someone else’s conversation has always had a conspiratorial appeal, more so – when you learn from the productive dialog between two or more intelligent speakers. If you’re like us, avid podcast listeners and enthusiastic appreciators of a well-spoken word, and if you’re interested in all that concerns growing business online and expanding your ecommerce operations, you’ll surely like our careful selection of the best podcasts of 2020-2021. Although there were quite a few very good, discontinued podcasts, we’ve chosen only ongoing shows with fairly consistent airing intervals, a good track record, and positive reviews.

The eCommerceFuel

Description: The eCommerceFuel is not your typical podcast. It offers a set of other services on top of its weekly show, including a private community for 7- and 8-figure ecommerce store owners and a funding program that pairs promising businesses with world-class mentors and capital for meaningful growth. Apart from the podcast, there are trend reports, news, and articles on the website for unhurried perusal. Launched in 2013, The eCommerceFuel steadily delivers community stories, entrepreneurial advice, eCommerce hacks, and industry trends every Friday. The show has been conveniently taxonomized into several categories, such as Store Operations, Store Owner Profiles, SEO & Marketing, among others, so you can browse and choose a category that best suits your interests. The latest episode, 376, features Ryan Light, the CEO of Pistol Lake, a men’s apparel company with a manufacturing business in the US. What is being discussed is the challenging business of conveying the product’s main competitive advantages to customers online, especially if what really sells the product is the tactile experience, something online buyers don’t have.

Shopify Masters

Description: Shopify Masters is part of a larger production from Shopify, including blog posts, quick start guides, and other materials for edifying eCommerce owners. Each Tuesday, Shopify Masters invites a founder to share the lessons they learned while building their ecommerce company, promoting a product online, or scaling an existing business. From inspiring to educational, these stories are definitely worth listening to, especially with such inquisitive hosts. All episodes are accompanied by a transcript for convenience, show notes with links, and an article that covers the important moments from the show and highlights the gist of the conversation. In the latest episode, the guest speaker talks about the business idea behind the sale of portable lightning equipment online, the importance of product representation in ecommerce stores, as well as transitioning from wholesale to direct to consumer.

The Hard Truth About B2B eCommerce

  • Website
  • Apple
  • Google
  • Spotify
  • Inception: 2020
  • Duration: 60 mins
  • Host: Isaiah Bollinger, Timothy Peterson
  • Seasons/Episodes: 38

Description: This is a relatively new podcast from Trellis, an ecommerce marketing consultancy from New England. They decided to address the existing gap in ecommerce podcasts that seem primarily to deal with B2C or D2C-like commerce as opposed to B2B. For the show, The Trellis team decided to get to “the nitty-gritty of integrations, adoption, platforms, data,” and everything else that makes B2B so difficult and different from other types of online commerce. Although there are only 38 episodes to date, the show has already covered a variety of pressing issues, such as order automation, organization of logistics and overseas fulfillment, the building of high-quality integrations, and lowering costs with B2B SaaS solutions. The latest episode features a guest speaker from Deloitte Digital, Paul Do Forno, who is considered a top 100 eCommerce influencer in the world. He brings to the conversation 25 years of experience in strategy, consulting, and digital experience, and talks about the importance of iteration in business operations and leveraging the right ecommerce platforms to achieve business goals. This podcast series is an absolute must for everyone interested in business-to-business ecommerce and the issues surrounding the industry.

Future Commerce

  • Website
  • Apple
  • Google
  • Spotify
  • Inception: 2016
  • Duration: 20 – 90 mins
  • Host: Phillip Jackson and Brian Lange
  • Seasons/Episodes: 247 episodes

Description: Future Commerce posits itself as more than just a podcast but a collective of ecommerce operators who started a retail media research company to help ecommerce businesses define their strategic vision. To accomplish its goals, the company employs a series of sophisticated methodologies, including sentiment analysis, trend insights, consumer psychographics, and so on. The Future Commerce podcast delves into such methodologies and addresses other issues relevant to doing business online. Besides the main eponymous series, Future Commerce comprises two other distinct series, Step by Step and Stairway to CEO. Step by Step podcast miniseries breaks down complex topics in five 30-minute episodes to help listeners understand a particular issue. For example, the miniseries on customer experience provide strategies for building sustainable CX while addressing and handling modern customer expectations. Stairway to CEO currently has 51 recorded episodes featuring several successful entrepreneurs who share the tips and tricks of doing business online and the ecommerce journeys they traveled. The uncategorized section deals with everything commerce-related, from “far-reaching effects of consumerism, capitalism, and modernity.” However, it’s not all philosophy; for example, in the latest episode, the hosts talk about headless ecommerce and the modern technological shift from the “template-driven sameness of ecommerce” to an almost limitless future with a multitude of different front ends. On top of it all, there are transcripts and show notes for each episode.

6 Principles for Successful

Replatforming in 2021

eCommerce Masterplan

Description: eCommerce Masterplan podcast is a weekly 30-minute show that features different businesspeople involved in the ecommerce business, from store owners to line managers and marketers, who bring to the conversation their insights into successful online retailing. Apart from the Masterplan series, the host also has another, separate show Keep Optimising, which is specifically dedicated to all things marketing. The Masterplan episodes, however, address a plethora of different topics, from expanding to abandoning your ecommerce business. Although there’s no transcript, each episode has show notes, top tips, some other key takeaways from the conversation, and a list of related episodes. The latest episode’s guest was Travis Zigler, CEO at Eye Love, who talked about the importance of focusing on realistic and trackable goals rather than diversifying and trying to achieve too many goals at once. In particular, Zigler talked about serving the target audience and providing answers to their immediate questions. The Eye Love’s high conversion formula turned out to be pretty simple: by watching videos and reading articles that answered their concerns about products, customers felt more confident buying those products.

The Jason & Scot Show

  • Website
  • Apple
  • Google
  • Spotify
  • Inception: 2015
  • Duration: 20 – 80 mins
  • Host: Jason “Retailgeek” Goldberg and Scot Wingo
  • Seasons/Episodes: 263 episodes

Description: Hosted by two industry veterans Jason Goldberg, Chief Commerce Strategy Officer at Publicis Communications, and Scot Wingo, Founder and Executive Chairman of ChannelAdvisor, this weekly podcast offers interviews with industry experts and discussions between the hosts of the latest news and trends in ecommerce and digital shopper marketing. Each episode has show notes and a transcript. In the latest solo episode (without the invited speaker), Jason and Scot discuss the March retail sales data from the US Department of Commerce and the annual shareholder letter from Jeff Bezos to Amazon stakeholders. In the latest episode with a guest, the hosts talk to Benedict Evans, a well-known VC with strong expertise in ecommerce, an excellent weekly newsletter “What mattered in tech this week?,“ and a podcast “Another Podcast.“ Benedict walks the hosts through his career. He highlights some pivotal points that got him interested and later involved in the ecommerce business, explains his decision to move to the UK (from Silicon Valley) and shares some tips on living in the country, all the while discussing the state of technology today and the future of ecommerce as he sees it. While the interviews on the podcast bear a more informal tone, there are some invaluable insights in the weekly discussions between the hosts that make the podcast a good source of information. Moreover, Scot and Jason welcome any questions you might have on technology and ecommerce, which they answer during their discussions.

2X eCommerce

  • Website
  • Apple
  • Google
  • Spotify
  • Inception: 2014
  • Duration: 30 – 60 mins
  • Host: Kunle Campbell
  • Seasons/Episodes: 6 seasons, 325 episodes

Description: 2X eCommerce is the company founded by Kunle Campbell that offers strategic advice on sales growth and customer acquisition in three core areas: increasing conversions and average order value, customer retention, and driving quality traffic. Basically, the website comprises the blog, the podcast, and a community that all deal with these key areas. The podcast page features the most popular guests, including such a prominent figure as Nir Eyal, WSJ Bestselling author of HOOKED, How to Build Habit-Forming Products. The show has been around for a while, since 2016, and now offers six seasons of insightful conversations with founders of innovative and, mainly, direct-to-consumer brands. Regardless of the concentration on D2C, every entrepreneur is bound to find some helpful advice in all commerce areas, from consumer psychology to technological advances such as a representation of products as 3D models. All episodes feature video and audio-recorded conversations, a list of covered topics, key takeaways, links and resources, and a timestamp for convenient fast-forwarding.

eCommerce Evolution

Description: eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce, a digital marketing company. Brett Curry is a repeat presenter at top industry events, such as Traffic & Conversion Summit, Ecommerce All-Stars, Content & Commerce, among others. His mastermind project eCommerce Evolution centers around marketing and growth issues in eCommerce and features merchants, vendors, and other experts who come to the table with their expertise and insightful empirical advice. The latest episode has Matt Clark, the CEO of Amazing.com, as a guest, who talks about scaling the ecommerce business from a marketing and a product development standpoint. You can watch recorded conversions on YouTube or tune in to the show on Apple podcasts (Spotify or Stitcher). On the website, each episode is accompanied by useful links and a transcript.

eCommerce Minute

  • Website
  • Apple
  • Google
  • Spotify
  • Inception: 2018
  • Duration: 15 – 30 mins
  • Host: John Suder, Bart Mroz, and Brittany Blackman.
  • Seasons/Episodes: 785 episodes

Description: The show is a production of SUMO Heavy, an ecommerce consulting firm with offices in New York and Philadelphia. The show episodes are published irregularly, sometimes once a week, at other times on a monthly basis. The episodes are relatively short and concentrate on immediate issues that happened since the last aired episode. For example, in the latest episode, which came out in March 2021, the hosts discussed ongoing deals between Walmart and BigCommerce, and between Target and Apple. Apart from ecommerce news, the hosts also discuss important processes in ecommerce business operations, which usually span over a couple of episodes. If you don’t have much time but would like to stay up-to-date with the market and industry news, then Ecommerce Minute seems like a fair choice.

eCommerce Uncensored

Description: eCommerce Uncensored is a podcast run by Fast Forward, a digital marketing agency in New Jersey. The hosts share their valuable expertise, actionable tips, and effective techniques to grow sales, email lists, and traffic on the show. Topics covered in the podcast include Social Media Marketing, everything from influencers to organic traffic. On the podcast, hosts talk about efficiently applying sales funnels, analytics, email marketing techniques, and search engine optimization. Each show has both video and audio versions. However, there are no show notes, written actionable takeaways, or a transcript. Despite lacking additional materials, the show is really engaging and educational, especially for single store owners without a marketing department. The agency also offers a course on running Facebook ads, so you may check out their website for more details if you want.

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Marina Vorontsova
Technical author and eCommerce advocate