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Product Recommendations

Activate product recommendations powered by the xRecommend module to unlock new upsell, cross-sell, and bundle sales opportunities.

Enhance catalog exploration by suggesting similar, complementary, recently browsed, or frequently bought together items. Easily control how many recommendations appear on the page to optimize user experience.

Virto’s recommendation module delivers intelligent, context-aware product suggestions using a combination of ElasticSearch and machine learning. It supports both AI-driven and rule-based recommendations, offering flexibility for a wide range of commerce scenarios.

How it works:

Supports use cases like related products, collaborative filtering, and cross-sell models.
Uses semantic search to understand product context, not just keywords.
Allows for easy configurability and extensibility with custom logic.
Integrates with any frontend via GraphQL or xAPI.

What the product recommendations feature delivers for your business:

Improved user experience: Customers quickly find what they need and discover alternatives or complementary products, making their shopping experience smoother and more enjoyable.
Increased average order value: Smart product recommendations of complementary products or services encourage users to add them to the cart and complete the purchase with a higher order value.
Better inventory turnover: Dynamic product recommendations introduce customers to new and less-visible products, helping circulate inventory and reduce slow-moving stock.

Providing relevant product recommendations makes customers’ shopping experience better and drives sales and average order value numbers up. Find out more about promotional capabilities in Virto Commerce by visiting our user guide.