Shopify Taxonomy Module

The Shopify Taxonomy Module lets Virto users import and apply Shopify’s open-source taxonomy, which includes:

1. Product categories (hierarchical structure)
2. Standard attributes (e.g. material, size, color)
3. Attribute values (e.g. Cotton, 42, Red)

This creates a clean, validated structure for managing your catalog across storefronts, marketplaces, and regions while supporting efficient onboarding, classification, and filtering.

This module is ideal for businesses that:

• Are launching or replatforming large catalogs
• Want to speed up catalog setup and onboarding
• Manage marketplace or multi-vendor environments
• Need to improve product classification consistency
• Want to future-proof product data for SEO or syndication

1. Faster catalog setup with a complete, ready-to-use product taxonomy
2. Standardized categories and attributes for clean product data at scale
3. Reduced manual work, no need to build taxonomies from scratch
4. Improved discoverability through consistent naming and classification
5. Marketplace and multichannel readiness with taxonomy used across platforms
6. SEO optimization by aligning with consumer search patterns
7. Future-proof product data for scalable syndication and growth

By aligning your catalog with Shopify’s taxonomy, you create a consistent, scalable structure that works across B2B, B2C, and marketplace models.

• A B2B distributor expands into new categories and uses the taxonomy to structure new products 5x faster
• A B2C brand replatforms to Virto and migrates to Shopify’s taxonomy for improved SEO and faceted search
• A marketplace uses the taxonomy module to ensure vendors submit products aligned with standardized categories and attributes

• For B2B sellers: Accelerates onboarding of complex, spec-heavy product catalogs and maintains consistency across categories.
• For B2C brands: Enhances search and SEO by matching common customer search terms and attribute expectations.
• For marketplaces: Simplifies multi-vendor onboarding by providing a clean, scalable taxonomy used by thousands of merchants.
• For B2B2C models: Supports central data governance while enabling brand-specific or region-specific variations on a shared taxonomy base

Most platforms require businesses to manually build taxonomies or use rigid, custom category trees. This leads to fragmented data, onboarding delays, and duplicated effort.

By contrast, Shopify’s taxonomy is:

1. Open-source and globally recognized
2. Already used by thousands of merchants and marketplaces
3. Designed for both human usability and machine-readability

Virto is one of the few enterprise-grade commerce platforms that offers native integration with this taxonomy, making it easier for businesses to scale faster, onboard sellers more efficiently, and maintain clean, discoverable product data across all channels.

See how to implement and configure the Shopify Taxonomy Module in the Virto Commerce User Guide.