The architecture of headless e-commerce
Why are we talking about headless e-commerce?
Omnichannel is gaining ground. You need grant access to your e-commerce data for multiple applications from Progressive Web Apps, ChatBots and B2B integrations to IoT devices, AR, XR, and even the VR experience.
Another concern is that the storefront technologies are changing very often: Angular, React, VueJS are now available and very popular. But new technologies such as Microsoft Blazor are coming. Today, it is increasingly challenging to compete in the market if you are stuck with old technologies and need to rebuild the solution from scratch when you want to use a new storefront technology.
Let’s begin with what headless e-commerce actually is. Headless e-commerce’s architecture is a situation when your site’s front-end part is separate from the rest, including e-commerce platform, delivery engine, order management system and other elements. By separating the front-end and the back-end you’ll be able to become more flexible when it comes to different, feature-rich content and satisfying user experience.
The most obvious use case for such an approach is brand-focused content-heavy websites, but that’s not to say that it works the same way for every business type. Here’s how it works: classic approach to commerce experience implies that the storefront needs a way to retrieve an info from the platform, and it can get time-consuming, depending on the connection type. De-coupling those two implies that the API is getting the info from the back-end instead, allowing developers to have much easier time customizing websites on both front-end and back-end without them relying on each other too much via code.