PunchOut x Virto Commerce
B2B suppliers increasingly encounter buyers who won’t purchase through a standalone storefront at all. They buy through their organization’s procurement system, and they need suppliers to be accessible from within it. PunchOut makes that possible, and Virto Commerce supports PunchOut integration so suppliers can meet that requirement without building a custom connection for every buyer.
About PunchOut
PunchOut is a procurement integration standard that connects a supplier’s ecommerce storefront to a buyer’s eProcurement system. Instead of logging into a separate supplier website, buyers access the supplier’s catalog directly from within their procurement platform, shop with their negotiated pricing and approved assortment, then transfer their cart back into the procurement system for approval and purchase order creation.
PunchOut is widely used by enterprise buyers operating through platforms like SAP Ariba, Coupa, Oracle, Jaggaer, and others. For suppliers, supporting PunchOut is increasingly a requirement for doing business with large enterprise and public sector buyers.
How Virto Integrates with PunchOut Systems
Virto Commerce supports PunchOut through integration gateway partners, which sit between Virto’s storefront and the buyer’s procurement system, handling protocol translation and data exchange. Virto’s confirmed PunchOut partners include TradeCentric and Greenwing Technology, which together connect to 220+ eProcurement platforms.
The integration covers:
- Buyer authentication into Virto’s live storefront from within their procurement system
- Negotiated pricing and account-specific assortments displayed accurately during PunchOut sessions
- Cart transfer back to the buyer’s procurement system for approval workflow and purchase order creation
- Purchase order receipt from the buyer’s system into Virto for fulfillment
- Optional purchase order automation and invoice exchange through the gateway partner
Note: PunchOut integration requires a gateway partner account alongside the Virto implementation. Speak with a solution partner to confirm which gateway fits your requirements.
Implementation Approach
Virto Commerce integrates with enterprise systems through a combination of APIs, middleware, and integration accelerators — designed to reduce implementation effort while preserving the flexibility that enterprise-specific workflows require.
Key considerations: which procurement platforms your buyers use, which gateway partner supports those platforms, whether PunchOut only or a fuller transaction automation is needed, and how negotiated pricing and account-specific assortments are managed in Virto.
Use Cases
Meeting enterprise buyer requirements for eProcurement access
Large enterprise and public-sector buyers often require PunchOut support before they will work with a supplier at all. Through gateway partners, Virto-powered storefronts can meet that requirement across many procurement platforms without a separate integration project for each one.
Suppliers become reachable to enterprise buyers on their terms, through the procurement systems those buyers already use every day.
Letting buyers order within their own procurement workflows
Enterprise buyers don’t check out through a supplier’s storefront. They build a requisition, transfer it back to their procurement system, and let internal approval processes handle the rest. PunchOut connects Virto’s catalog to that flow so the supplier fits naturally into how enterprise buying actually works.
Buyers complete orders without leaving their procurement system, and suppliers receive structured, approved purchase orders rather than unverified requests.
Showing buyers a live catalog, not a static snapshot
Unlike hosted catalogs where a supplier uploads a static product list to the buyer’s system, PunchOut connects buyers to the live Virto storefront. Buyers see real-time pricing, current inventory, and the full catalog rather than a frozen snapshot.
Buyers always see accurate, up-to-date product and pricing information, with no manual catalog maintenance required on the supplier side.